Sky VR Studio selects Jaunt to bring its immersive content library to life in 2018
Jaunt Inc., the global partner of choice for producing and distributing immersive content, today announced a major new partnership for the Jaunt XR Platform with Sky, Europe’s leading entertainment company.
Jaunt’s XR Platform is a state of the art white label immersive content distribution solution that enables media companies, brands, content aggregators and enterprise customers to deliver immersive content directly to audiences through their owned and operated channels.
Sky VR Studio, Sky’s in-house virtual reality studio, will use the technology to deliver content to consumers via its popular Sky VR app. Sky will become the first media company to adopt the Jaunt XR Platform for the distribution of its VR content, which includes experiences that allow viewers to explore inside The Jungle Book’s King Louis’ temple as well as ride a Star Wars X-wing starfighter fighting Imperial forces.
The partnership marks the launch of the Jaunt XR Platform and will be one of the immersive technology company’s showcase demonstrations at CES 2018 in Las Vegas this month.
Gary Davey, Managing Director of Content at Sky said, “The viewing habits of our customers are evolving and, the appetite for immersive content is growing day by day. Since launching the Sky VR Studio in 2016, we’ve been at the forefront of VR content creation – fusing together world-leading technology with the best storytelling and ideas. This year Sky will launch ‘Hold the World’, an inside look at the Natural History Museum’s collection of rare objects featuring a three-dimensional hologram of Sir David Attenborough – a world first.
“To deliver these experiences to our customers, we need the right platforms and technology. We’re excited to adopt the Jaunt XRP as it will let us take the next steps in our VR journey, helping ready the Sky VR App to handle the ever more innovative and complex VR experiences we will be creating.
Dominic Collins, General Manager Jaunt International, said, “Sky is an example of a media company that is already producing fantastic immersive content for their viewers, naturally we wanted to give them the tools to distribute those experiences in a seamless way across their own channels. Sky, like many broadcasters, has a huge opportunity to pioneer the way in which immersive content enters and enriches the lives of consumers all over the world and we’re excited to power that vision.”
PwC’s Global Entertainment & Media (E&M) Outlook 2017-2021 , predicts the UK's Entertainment and Media sector is set to grow at a compound annual growth rate (CAGR) of 10% over the next five years, driven by growth in VR and advertising.
Jaunt is the global partner of choice for producing and distributing immersive virtual reality, augmented reality and mixed reality content. With the experience of over 300 immersive productions, Jaunt’s full-service global production house Jaunt Studios develops award winning branded content, co-productions and original experiences for both entertainment and enterprise customers. Jaunt’s state of the art immersive content distribution technology, the Jaunt XR Platform, is the white label solution of choice for media companies, sports leagues, brands, content aggregators and enterprise customers, enabling distribution of immersive content through their owned and operated channels.
Founded in 2013, Jaunt is the pioneer in providing end-to end solutions for creating and distributing immersive content across all platforms including Facebook 360, YouTube 360, and Twitter, native iOS and Android mobile apps, and all scaled VR, AR and MR headsets and platforms. Jaunt has been recognized with two Lumiere Awards, two Emmy nominations, one Emmy Award, and was recognized by Fast Company as one of the world’s most innovative companies along with being on CNBC’s Disruptor 50 list two years in a row.
Headquartered in San Mateo, California, the company maintains Jaunt Studios in Los Angeles, an EMEA business office in London, and a sales office in New York. In 2017, Jaunt established Shanghai-based Jaunt China, a VR company formed in partnership with Shanghai Media Group (SMG) and China Media Capital (CMC).
Jaunt’s investors include The Walt Disney Company, Evolution Media Partners, CMC, Highland Capital Partners, Redpoint Ventures, SMG, Axel Springer, ProSiebenSat.1 SE, The Madison Square Garden Company, Google Ventures, Peter Gotcher, and Sky (corporate.sky.com).