Ultima Ora

Sky Academy Studios and Osservatorio Permanente Giovani-Editori launch Ultimata Ora project, providing young people with the tools to develop a critical and independent approach to the news.

Born from the partnership between Sky Academy Studios and Osservatorio Permanente Giovani Editori, Ultima Ora targets high-school students with an aim to promote media literacy and help the younger generation to develop a critical approach to the news.

Verifying sources and the content we see in the media is increasingly important. Ultima Ora provides students with all the necessary tools to face the world with a conscious and informed insight into media literacy.

Recognising fake news and understanding its impact are key elements which enable young people to freely and independently shape their own opinions.

Ultima Ora brings together the experience of both Sky TG24 per le Scuole (Sky TG24 for schools) and Il Quotidiano in class to offer students the opportunity to get a first-hand experience with news-making. The classes will have the opportunity to work on a written article and a TV news report, on a news or in-depth stories topic of their choice.

The project was launched in Florence on 30 November and attended by Frederic Michel, Sky Group Director, Corporate and Social Purpose; Sarah Varetto, SkyTG24; Luciano Fontana, Corriere; Andrea Ceccherini, CEO Osservatorio Permanente Giovani Editori; and Martin Byron, editor-in-chief of The Washington Post . The Pulitzer Prize-winning journalist achieved heightened prominence with his journalistic instigation and went on to write the film Spotlight, which won Academy Awards for best motion picture and best writing. He addressed an audience of 300 hundred Italian students from all over the country.

Andrea Ceccherini, President of Osservatorio Permanente Giovani, Editori commented: "I'm grateful to Sky for accepting this challenge of promoting media literacy among young people.”.

Frederic Michel, Sky Group Director, Corporate & Social Purpose, The Bigger Picture said: As a responsible media company we are committed to playing our role in supporting the future generations. Young people are growing up in a challenging world and we have a strong belief that by understanding the news-making mechanisms they will become more aware users. Therefore I am very proud to announce we are staying at the forefront of helping to improve media literacy by bringing together two successful projects - Sky TG24 per le Scuole and Il Quotidiano in classe.