Sky partners with Channel 4 to share Cricket World Cup final with the nation
Sky will partner with Channel 4 to make England’s bid to lift
the Cricket World Cup available for the whole of the UK to watch.
England overcame Australia at Edgbaston to secure a final place
against New Zealand at Lord’s on Sunday 14 July. It is the first final England
have reached on home soil since 1979 and Sky Sports’ coverage of the match will
be available free to air via Channel 4.
Viewers will be able to enjoy Sky Sports’ coverage from 9am as
England try to lift the Cricket World Cup for the first time. Coverage will
move to More4 from 1.15pm when the F1 British Grand Prix takes place, reverting
to Lord’s after the race has finished. Live coverage from Lord’s will also be
available on Sky One.
Sky UK and Ireland Chief
Executive Stephen van Rooyen said: “England in the Final on home soil is a
huge moment for sport in this country and we are proud to be the host
“Thanks to our strong
relationship with Channel 4, we are partnering to make the game available
to everyone, so the whole country can
get behind England, and be part of a special national sporting event.”
Channel 4 Chief Executive Alex Mahon said: “This is fantastic news for cricket fans and the nation.
“This Sunday is a
massive day for British sport with England tantalisingly close to lifting the
Cricket World Cup for the first time and Lewis Hamilton setting his sights on
his seventh season win at Silverstone – all live on Channel 4.
“The big winners of the
strong partnership between Channel 4 and Sky are sports fans and viewers who
want to come together for these big sporting occasions.”
Sunday’s final is a focal point of a huge summer for cricket,
the Women’s Ashes has just begun and the Men’s Ashes kicks off next month. Both
series are being shown in UHD, available through Sky Q.
Sky’s cricket coverage began in 1989 with the first ever
ball-by-ball coverage of an overseas tour of West Indies. Over three decades
Sky Sports has developed increasingly innovative and engaging coverage and
invested more than £2bn in the sport helping drive better facilities, coaching
and central contracts across the men’s and women’s game. Sunday will be the
eighth Cricket World Cup final broadcast on Sky Sports.
Next year Sky takes on an even closer role as a partner with the
ECB in driving participation, using its knowledge and resources to make a
difference in cricket and drive further change. Sky will aim to use the experience
in cycling participation working with British Cycling, an eight year
partnership that saw 1.7m people get back on their bikes.
The ICC Cricket World Cup final is part of a bumper day on Sky
Sports channels that will also include the British Grand Prix, Scottish Open
golf and England in action from the Netball World Cup in Liverpool. Viewers
without a Sky subscription can watch all this and more from just £8.99 for a
day pass with NOW TV.
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