Our history

2010

Sky reaches 10 million subscribers.

Sky launches Sky On demand.

2011

Sky launches Sky Atlantic which becomes the home of HBO.

Sky merges Sky Anytime and Sky Mobile to launch Sky Go, the platform that allows customers watch live & On Demand TV on mobile devices.

Sky launches Sky Sports Scholars to help support young athletes from Britain and Ireland realize their potential.

2012

Sky launches the first ever dedicated F1 channel, Sky Sports F1.

Sky launches NOW TV, it’s over the top subscription free streaming service.

Sky launches pay-per view movie service Sky Store.

Sky rolls out catch up TV.

Sky launches Sky Fibre.

Sky acquires Sky Vision from Pathenon Entertainment.

2013

Sky launches Sky Box sets with over 300 box sets.

Sky rolls out Sky Go Extra.

NOW TV launches smart NOW TV box and adds subscription free Entertainment and Sport passes.

Sky first opens the doors to Sky Academy to help young people build skills and experience.

Sky launches Sky Broadband Shield giving families control over internet viewing.

2014

Sky acquires Sky Italia & Sky Deutschland and rebrands from BSkyB to Sky plc.

Sky broadens its content strategy with the launch of the Sky Original Productions brand.

Sky launches Service App allowing customers to manage their account anywhere.

Sky launches Buy and Keep in the Sky Store.

Sky launches Sky Adsmart a revolutionary approach to targeted TV advertising.

2015

Fortitude becomes Sky’s first original production to launch groupwide, paving the way for other successful Sky Original Productions such as Britannia, Save Me, Patrick Melrose, Discovery of Witches.

Sky opens Leeds Dock, a center for digital development.

Sky rolls out Box Sets, Sky Go Extra and On Demand in Italy and Germany.

2016

Sky rolls out its new set top box, Sky Q in the UK, Europe’s best home entertainment service.

Sky Kids App is created to give a bespoke and safe destination for children's content.

Sky launches unlimited NOW Broadband, the UK’s first contract-free broadband service.

Sky rolls out NOW TV in Italy.

Sky launches Sky Ticket, Germany’s streaming service.

Sky launches NOW TV combo including Broadband TV and Calls.

Sky launches Sky Mobile.

Sky launches Sky Sports Mix to bring sport to millions more customers.

Sky launches VR, with dedicated studio and app.

2017

Sky Q is rolled out across Sky Group.

Sky Original Productions reaches 100 shows in production.

Sky Ocean Rescue campaign launches to shine a spotlight on the issues affecting ocean health, find innovative solutions to the problem of ocean plastics, and inspire people to make small everyday changes that collectively make a huge difference.

Sky Arts launches Art 50 project which in the run up to Brexit asked artists from all disciplines to submit ideas on the theme of what it means to be British.

Sky Q launches voice search and new personalization features.

Sky Sports launches individual channel packs for the very first time.

Sky Mobile launches Piggybank rewards allowing customers to cash in unused mobile data.

Sky launches its loyalty program, Sky VIP the first tenure-based loyalty program in the TV and Broadband sector.

Sky launches in Spain and Switzerland.

2018

Sky launched over DTT in Italy.

Sky over Fibre becomes available in Italy.

Sky reaches 23 million subscribers.

Sky launches Sky Cinema Original Films, acquiring exclusive rights and commissioning original movies.

Sky’s NOW TV launches the UK’s cheapest streaming stick, NOW TV Stick.

BT and Sky agree a three-year deal to show live Premiership football matches from 2019 to 2022 across platforms.

Sky launches Sky Ocean Ventures, an impact investment vehicle to invest in new ideas and businesses who can help solve the oceans plastic crisis.

Sky partners with Devialet to launch Sky Soundbox.

Sky signs partnership to bring Netflix and Spotify to Sky Q & NOW TV.

Sky Partners with Common Sense Media to bring peace of mind to parents.

2019

Sky rolls out Sky Q Kids Safe Mode.

Record breaking BAFTA wins.

Sky launches Broadband Buddy.

Sky launches Sky Studios.