Our history

Our history

2010

Sky reaches 10 million subscribers.

Sky launches Sky On demand.

2011

Sky launches Sky Atlantic which becomes the home of HBO.

Sky merges Sky Anytime and Sky Mobile to launch Sky Go, the platform that allows customers watch live & On Demand TV on mobile devices.

Sky launches Sky Sports Scholars to help support young athletes from Britain and Ireland realize their potential.

2012

Sky launches the first ever dedicated F1 channel, Sky Sports F1.

Sky launches NOW TV, it’s over the top subscription free streaming service.

Sky launches pay-per view movie service Sky Store.

Sky rolls out catch up TV.

Sky launches Sky Fibre.

Sky acquires Sky Vision from Pathenon Entertainment.

2013

Sky launches Sky Box sets with over 300 box sets.

Sky rolls out Sky Go Extra.

NOW TV launches smart NOW TV box and adds subscription free Entertainment and Sport passes.

Sky first opens the doors to Sky Academy to help young people build skills and experience.

Sky launches Sky Broadband Shield giving families control over internet viewing.

2014

Sky acquires Sky Italia & Sky Deutschland and rebrands from BSkyB to Sky plc.

Sky broadens its content strategy with the launch of the Sky Original Productions brand.

Sky launches Service App allowing customers to manage their account anywhere.

Sky launches Buy and Keep in the Sky Store.

Sky launches Sky Adsmart a revolutionary approach to targeted TV advertising.

2015

Fortitude becomes Sky’s first original production to launch groupwide, paving the way for other successful Sky Original Productions such as Britannia, Save Me, Patrick Melrose, Discovery of Witches.

Sky opens Leeds Dock, a center for digital development.

Sky rolls out Box Sets, Sky Go Extra and On Demand in Italy and Germany.

2016

Sky rolls out its new set top box, Sky Q in the UK, Europe’s best home entertainment service.

Sky Kids App is created to give a bespoke and safe destination for children's content.

Sky launches unlimited NOW Broadband, the UK’s first contract-free broadband service.

Sky rolls out NOW TV in Italy.

Sky launches Sky Ticket, Germany’s streaming service.

Sky launches NOW TV combo including Broadband TV and Calls.

Sky launches Sky Mobile.

Sky launches Sky Sports Mix to bring sport to millions more customers.

Sky launches VR, with dedicated studio and app.

2017

Sky Q is rolled out across Sky Group.

Sky Original Productions reaches 100 shows in production.

Sky Ocean Rescue campaign launches to shine a spotlight on the issues affecting ocean health, find innovative solutions to the problem of ocean plastics, and inspire people to make small everyday changes that collectively make a huge difference.

Sky Arts launches Art 50 project which in the run up to Brexit asked artists from all disciplines to submit ideas on the theme of what it means to be British.

Sky Q launches voice search and new personalization features.

Sky Sports launches individual channel packs for the very first time.

Sky Mobile launches Piggybank rewards allowing customers to cash in unused mobile data.

Sky launches its loyalty program, Sky VIP the first tenure-based loyalty program in the TV and Broadband sector.

Sky launches in Spain and Switzerland.

2018

Sky launched over DTT in Italy.

Sky over Fibre becomes available in Italy.

Sky reaches 23 million subscribers.

Sky launches Sky Cinema Original Films, acquiring exclusive rights and commissioning original movies.

Sky’s NOW TV launches the UK’s cheapest streaming stick, NOW TV Stick.

BT and Sky agree a three-year deal to show live Premiership football matches from 2019 to 2022 across platforms.

Sky launches Sky Ocean Ventures, an impact investment vehicle to invest in new ideas and businesses who can help solve the oceans plastic crisis.

Sky partners with Devialet to launch Sky Soundbox.

Sky signs partnership to bring Netflix and Spotify to Sky Q & NOW TV.

Sky Partners with Common Sense Media to bring peace of mind to parents.

2019

Sky rolls out Sky Q Kids Safe Mode.

Record breaking BAFTA wins.

Sky launches Broadband Buddy.

Sky launches Sky Studios, a scripted Innovation Hub in Leeds and production services hub The Hive in the US.

Sky & Swansea University launch first ever Hillary Rodham Clinton Global Challenges Scholarship.

Sky partners with Channel 4 to share Cricket World Cup final with the nation.

Sky Studios invested in Love Nature and True to Nature and signs deal with Free@Last, Sagafilm and Merman Television.

Sky Studios announces development of major new studio, Sky Studios Elstree.

Sky Crime and Sky Comedy channels launch.

Sky Broadband launches Ultrafast and WiFi Guarantee.

Sky rolls out new Sky Go app.

Sky Ocean Ventures invests in 10 UK companies with innovative solutions to solving the ocean plastics crisis and £2m in Loop: the zero waste shopping service.

Sky agrees full fibre partnership with BUUK.

Sky broadens partnership with Channel 4.

Sky, ITV and Channel 4 team up in £10m campaign to promote healthy eating.

Sky and BBC agree new content and technology partnership.

Sky creates 1,000 new jobs across the UK to meet customer demand.

National Geographic and Sky Ocean Ventures award $1.3m to Ocean Plastic Innovation Challenge winners.

Sky agrees partnership with Channel 5 for hundreds of hours of British box sets.

Chernobyl becomes the most awarded British series of the year.

Sky Academy Studios Livingston hits 50,000 young people inspired by the experience.

2020

Sky launches Sky Documentaries, Sky Nature and Sky HISTORY.

Sky Mobile rolls out 5G connectivity.

Sky Studios signs partnership with Fremantle’s The Apartment.

Sky announces biggest year yet for Sky TV with 80 Sky originals.

Sky launches Sky Zero, our commitment to become net zero carbon by 2030.

Sky Sports makes more women’s sport available to new audiences via Sky Sports YouTube channel.

Sky launches Ultimate TV, Sky and Netflix all in one place.

Sky signs multi-year partnership with Disney for Disney +.

Sky launches new package combining Sky Sports and BT Sport in one subscription.

Sky Studios Elstree receives planning approval and breaks ground.

Sky signs partnership with Sony Pictures.

Sky Media signs deal to sell BT Sport advertising inventory.

Sky Germany begins new era of flexibility, choice and value for customers with new packages and content plan.

Sky agrees expanded partnership with Discovery and becomes exclusive partner for launch of Discovery +.

Sky Italia launches Sky WiFi across Italy.

All Sky Originals in the UK certified Carbon Neutral.

Sky commits £30million to support diversity and inclusion, and the fight against racial injustice.

Sky Studios acquires stakes in Longboat Pictures and The Lighthouse.

Sky Sports launches new Sky Sports NFL channel and multi-year partnership with the NFL.

Sky Sports launches season of sustainability, with all live premier league and EFL coverage and transfer Deadline Day albert certified.

Sky Arts comes free to air channel, available to everyone.

Sky launches Fiit and ROXi on Sky Q.

Sky Sports launches plans to tackle online abuse.

Sky Studios and Box of Tricks launch inaugural Screen/Play Award.

Sky signs partnership with NBCUniversal for DreamWorks Animation TV content.

Sky announces launch of first retail shops across the UK.

Sky launches The Edit, introducing 30,000 young people to careers in the media industry.

Sky Broadband launches new FTTP service.

Sky Sports makes decisive Scotland and Northern Ireland UEFA Euro 2020 qualifiers FTA.

British Basketball League rights return to Sky Sports alongside the 2021 America’s Cup and British and Irish Lions Tour.

Sky Q rolls out HDR movies and Netflix, improved voice search and personalisation.

Sky signs deal with Entertainment One.

Sky rolls out Ford Plug-In Hybrid Electric Vans to Sky Engineers.

Anthony Joshua vs Kubrat Pulev achieves albert certification.

Sky signs partnership with Amazon to bring Prime Video to Sky Q and NOW TV to Firesticks.

Sky signs partnership with STV for hundreds of hours of boxsets.

Sky and Kick It Out form ground breaking new partnership.