Jacques Raynaud has served as Executive Vice President Sports & Advertising at Sky Deutschland since 1 April 2018. In this function, he is responsible for the Sport and Sky Media divisions.
Prior to this, Raynaud was Executive Vice President Sports & Advertising Sales at Sky Italia for eight years. Born in France, he played a major role at Sky Italia in the successful introduction of many innovations in the areas of sports and marketing. Among other things, he was responsible for the launch of the first Formula 1 channel and for major events such as the Olympic Games in London and Sochi as well as the FIFA World Cup in Brazil and the UEFA European Championship in France. Raynaud was also able to significantly increase customer satisfaction with Sky Italia’s sports programming.
Before joining Sky, he worked for Eurosport for 14 years, most recently as Vice Chairman, where he oversaw German, English and Asian business for several years.