Sophia Ahmad

Sophie is CEO, UK Consumer at Sky.  She is responsible for Sky UK’s consumer business, overseeing the end-to-end product, go-to-market and customer experience, including contact centre, field operations, supply chain, change and transformation. Prior to this role, Sophie was Sky’s Chief Consumer Officer, leading the Sky and NOW consumer revenue teams.  

Prior to this role, Sophie was Executive Vice President, Chief Marketing Officer for Xfinity. In this capacity she led the Consumer Growth & Engagement group focused on growing consumer relationships, consumer and employee engagement with products and services, the quality of the sales experience and the strength of the Xfinity brand. 

Sophie joined Comcast from Sky following a 15-year tenure in which she held leadership roles in the Marketing and Finance functions. During this time, she worked on the launch of NOW, Sky’s streaming service, the acquisitions of Sky Italia and Sky Deutschland and Sky’s Operating Efficiency program. She also led Sky Mobile, driving substantial growth in revenue and profit, and becoming the UK’s fastest growing mobile network. 

Before joining Sky, Sophie served as an audit associate at Ernst & Young, London. 

Sophie received her bachelor’s degree from The University of Birmingham and is a member of the Institute of Chartered Accountants in Scotland. 

Sophie currently serves as Independent External Member of the Audit and Risk Committee of John Lewis Partnership plc.  During her time in the US, Sophie served on the Board of the Red Cross, Southeastern Pennsylvania and was a member of the Economic and Community Advisory Council for the Federal Reserve Bank of Philadelphia and served on the Board of Zola.