“AND IT’S LIVE!” Sky Q offers live sport in HDR for the Olympic Games Tokyo 2020 and the Premier League

Friday 23 July 2021
  • Watch live sport for the first time on Sky Q with High Dynamic Range (HDR), making darks darker and brights brighter
  • Enjoy over 200-hours of Eurosport’s coverage of the Olympic Games Tokyo 2020 in HDR on Sky Q in the best picture quality
  • Plus over 100 Premier League matches will be broadcast live in HDR
Sky Q, the UK’s award-winning platform, is adding High Dynamic Range (HDR) to Ultra HD (UHD), for the first time on live sport this summer. Bringing more vibrant and intense colours so you can experience a true-to-life picture for every medal and trophy won this season. The move marks Sky’s latest step in its ambition to make HDR the new standard for home entertainment.

From this Friday, 23 July, you can watch every unmissable moment of Olympic Games Tokyo 2020 on Sky Q across BBC, Eurosport and discovery+ in one place - starting with the Opening Ceremony.

Tune into over 200 hours of live action over the Olympic Games’ 16-day calendar on Sky Q’s dedicated Eurosport 4K channel in Ultra HD and HDR via the red button. There are also seven Olympic specific Eurosport pop-up channels in HD, at no extra cost.

Simply say “Olympics” into your Sky Q voice remote, from Friday, to find all the content including ‘Today at the Olympics’, ‘Olympics in Ultra HD and HDR’, documentaries, podcasts and more. Plus, you can sign-up to discovery+, the streaming home of the Olympics, for 12 months at no extra cost, the only place to access 55 live event feeds and thousands of hours of live coverage and on-demand action – just say “get discovery plus” into your voice remote.

Football fans can also feel closer to the action, as live Premier League matches will be available in Ultra HD with HDR too. Kicking off with the first fixture on Friday 13 August, where new boys Brentford host Arsenal at Brentford Community Stadium.

Fraser Stirling, Group Chief Product Officer, Sky, said: “Bringing HDR to live sport for the first time means you can feel closer to all the action of the Olympics and Premier League games, with the ultimate picture quality that creates the best at-home viewing experience. For sports fans, it’s the next best thing to being in the stadium.”

To watch the Olympic Games Tokyo 2020 in Ultra HD with HDR:

For those of you who already have Sky’s UHD subscription, HDR is included as standard. If you don’t have it yet, but want to experience the best picture quality, you can sign up to a special three-month free offer via the Sky VIP app available from 16 July to 26 August.

To watch the Premier League in Ultra HD with HDR:

To enjoy Sky Q’s HDR Premier League coverage, you will need a Sky Sports or Sky Sports Football subscription and join the action in HDR by pressing the red button during the game.

Live sport joins the wide collection of HDR on-demand TV and movies available on Sky Q, including Sky Nature documentaries, Sky Originals, Netflix, Disney+ and Amazon Prime Video.

To find out more about Sky Q and to begin your HDR journey from just £25 a month, on an 18-month contract, head to: sky.com/tv.


Notes to editors:

  • To watch the dedicated ‘Eurosport 4K channel’ showing the games in live HDR – select the red button from channel’s 410 and 411.
  • HDR improves the colour and contrast of your picture, so colours look even more vibrant, and you’re able to see more detail in dark images
  • To get HDR on Sky Q you need: a compatible HDR TV - HDR HLG TV, a HDR ready Sky Q box and Ultra HD + HD or Q Experience subscriptions. 
  • If you can’t get HDR but have an Ultra HD subscription, you’ll still be able to watch in Ultra HD with SDR (Standard Dynamic Range).
  • T&Cs apply for Ultra HD offer see Sky.com for details.

Other Sky Q voice commands include:

  • “Tokyo Olympics”
  • “Olympics 2020”
  • “2020 Olympics”
  • opening ceremony”
  • “Olympics opening ceremony”
  • “2020 opening ceremony”
  • “Olympic Games”
  • “The Olympic Games”
  • “Summer Olympics”


About Sky

Sky is Europe’s leading media and entertainment company and is proud to be part of the Comcast group. Across six countries, we connect our 23.4 million customers to the best entertainment, sports, news and arts including our own award-winning original content.

Our technology, including the market leading Sky Q, connects people to everything they love – with entertainment from Sky TV, Netflix, Disney+, Amazon Prime Video and BBC iPlayer, and apps like Spotify, YouTube, BBC Sounds, Highbrow, Peloton, Fiit, and more, in one place, easy. Our streaming service NOW brings viewers all the enjoyment of Sky with the flexibility of a contract-free service. Through our new B2B broadband provider, Sky Connect, we offer superfast broadband with business-grade 4G back-up to small businesses in the UK.

Building on the success of Sky Originals like Chernobyl, Gangs of London and Brassic, we are doubling our investment in original content by 2024 through Sky Studios. Sky News provides impartial and trustworthy journalism for free, Sky Arts is the UK’s only dedicated free-to-air arts channel making the arts accessible for everyone and Sky Sports, our leading sports broadcasting service, brings customers some of the biggest and best global sporting events from the Premier League to Formula 1 and everything in-between. Our new TV and movie studio, Sky Studios Elstree, which will open in 2022, is expected to create over 2,000 new jobs and generate an additional £3 billion of production investment in the UK over the first five years.

We believe that we can be a force for good in the communities in which we operate. We’re committed to being Europe’s first net zero carbon entertainment company by 2030 and we’re proud to be a Principal Partner and Media Partner of COP26. We take pride in our approach to diversity and inclusion: we’ve been recognised by The Times and Stonewall for our commitment to diversity and we’ve set ambitious 2025 targets to continue to increase diversity and representation.  We’re also committed to investing £30million across our markets over three years to improve our approach to diversity and inclusion, and to tackle racial injustice.

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