Disney and Sky combine to broadcast live advert for The Lone Ranger
Stars of ‘The Lone Ranger’ Johnny Depp and Armie Hammer to feature in live TV ad, shot at film’s UK Premiere on Sunday 21st July, and broadcast exclusively on Sky
Walt Disney Studios UK and Sky today announced plans to produce and broadcast a special advert for The Lone Ranger live from the film’s UK Premiere in London’s Leicester Square on Sunday 21st July.
In a film industry first, stars of the film Johnny Depp and Armie Hammer will be interviewed by Sky Movies presenter Alex Zane for the live advert, which will also feature preview footage from the film.
The 3-minute advert, taking up an entire break, will premiere across the following Sky channels at 17:56 on Sunday 21st July: Sky 1, Sky News, Sky Movies Premiere, Sky Movies Greats, Sky Living, Sky Atlantic, Sky Arts 1, Sky Sports 1, Sky Sports News, Pick and Challenge.
Sky Movies is inviting film fans to submit their questions for Johnny Depp and Armie Hammer by tweeting @skymovies using the hashtag #lonerangerpremiere by 12:00 on Thursday 18 July.
The advert forms part of a partnership between Sky and Walt Disney Studios UK in support of the UK Premiere of The Lone Ranger, a deal brokered by Sky’s Director of Promotions and Partnership Marketing Bob Suppiah and Walt Disney Studios UK.
Bob Suppiah, Sky’s Director of Promotions and Partnership Marketing, said: “We’re delighted to be working with Disney on this exciting and innovative live advert for The Lone Ranger, which will deliver all of the red carpet glamour – not to mention the star quality of Johnny Depp and Armie Hammer – directly and exclusively to the screens of Sky customers.”
Lee Jury, The Walt Disney Company Vice President of Studio Marketing EMEA, said: “When making The Lone Ranger, rather than relying on CGI, director Gore Verbinski focused on delivering spectacular action sequences shot with real people in real settings – and on real moving trains. As such, we’re thrilled to be working with Sky to deliver our own real-life stunt, underscoring the filmmakers’ approach and in doing so, creating a truly innovative and exciting media first for the UK film industry.”
The Lone Ranger is due to hit cinemas nationwide on August 9th, 2013 and will be available on Sky Movies Disney in 2014.
For further information on The Lone Ranger please contact:
Gemma.Cox@disney.com
For further information on Sky please contact:
Megan.Macleod@bskyb.com
Notes to editor
About ‘The Lone Ranger’ movie:
From producer Jerry Bruckheimer and director Gore Verbinski, the filmmaking team behind the blockbuster “Pirates of the Caribbean” franchise, comes Disney/Jerry Bruckheimer Films’ “The Lone Ranger,” a thrilling adventure infused with action and humor, in which the famed masked hero is brought to life through new eyes. Native American warrior Tonto (Johnny Depp) recounts the untold tales that transformed John Reid (Armie Hammer), a man of the law, into a legend of justice—taking the audience on a runaway train of epic surprises and humorous friction as the two unlikely heroes must learn to work together and fight against greed and corruption.
“The Lone Ranger” also stars Tom Wilkinson, William Fichtner, Barry Pepper, James Badge Dale, Ruth Wilson, Helena Bonham Carter and Harry Treadaway.
A Disney/Jerry Bruckheimer Films presentation, “The Lone Ranger” is directed by Gore Verbinski and produced by Jerry Bruckheimer and Gore Verbinski, with screen story by Ted Elliott& Terry Rossio and Justin Haythe and screenplay by Justin Haythe and Ted Elliott & Terry Rossio. “The Lone Ranger” releases in UK cinemas on August 9, 2013.
www.disney.co.uk/loneranger
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