Get social with Sky Share

-         New app lets Facebook users share TV recommendations  with friends -

Sky has unveiled a brand new Facebook® app - Sky Share - that lets Facebook users share information about their favourite TV shows with their friends. The app also lets people discover all the best Sky shows based on what their friends are talking about, what’s trending and recommendations, as well as the ability to record shows, all on Facebook.

Sky Share users will be able to:

-          Share favourite shows with their friends on Facebook, comment and ‘like’ directly from within the app

-          Get recommendations for new TV to watch - based on their own preferences and what their friends like and are talking about on Facebook

-          Set Sky+ to record from Facebook to watch programmes later at home, complementing the existing Sky+ Remote Record feature

-          Preview trailers for the latest Sky shows, such as Chickens and  A Touch of Cloth

-          Explore all the latest shows coming up on Sky over the next 7 days across Sky entertainment channels Sky 1, Sky Atlantic, Sky Living and Sky Arts

Sky Share can be used by everyone on Facebook in the UK and ROI. However, Sky TV customers can integrate the app into the Sky experience by simply logging in with their Sky ID.

Andrew Mortimer, Director of Brand and Media, Sky, comments: “Increasingly customers are turning to social media to talk about and share the shows they love. With such a wealth of choice of high-quality content, we know that our customers really value TV recommendations from their friends to help them get the most from their TV viewing.

“Sky Share is the perfect tool to complement this trend – and is all part of our commitment to offer our customers the best combination of choice, control and flexibility.”

The Sky Share app, developed by Jam and Sky, is free to use and can be found at https://apps.facebook.com/skyshare_fb.

– Ends –

For more information or imagery:

Amy Holland | Consumer PR | Sky |amy.holland@bskyb.com | 0207 032 1498

Quote – reference value of personal recommendations:

Source: http://www.slideshare.net/EdelmanInsights/2013-edelman-global-entertainment-survey Slide 17

Over a third of consumers believe that a personal recommendation is the top influencer when deciding on what to watch followed by advertising and show reviews.

Remote Record Available to Sky TV customers with compatible box. Requests require up to 30 minutes notice before start of programme. Content available depends on your Sky TV subscription.

About Sky

Sky is the UK and Ireland’s leading home entertainment and communications company. Around 40% of all homes have a direct relationship with Sky through its range of TV, broadband and home telephony services.

Sky is the UK’s biggest investor in television content, investing more than £2.5 billion a year in channels such as Sky 1, Sky Atlantic, Sky Living, Sky Arts, Sky Sports, Sky Movies and Sky News.   Around two-thirds of Sky’s content spend is invested in the UK and Sky is the fastest-growing source of investment in original British programmes. More than 30 million people watch Sky content each week.

Alongside its commitment to offering customers a greater choice of high-quality content, Sky is a leading innovator. Customers enjoy total control and flexibility over their favourite TV through Sky+, watch TV on the move through Sky Go, and enjoy the best quality TV experience at home through High Definition and 3D.

Sky distributes its content broadly over several platforms, including satellite, cable, IPTV, mobile and WiFi. NOW TV, Sky’s second consumer brand, builds on the company’s leadership in internet TV. Sky is also the UK's fastest-growing home communications company and favourite ‘triple-play’ provider of TV, broadband and home phone.

Sky believes in making a wider contribution to the communities in which it operates by taking positive action on the environment, supporting grassroots sports and increasing access to, and participation in, the arts. Sky employs 23,000 people, has annual revenues of £7.2 billion and is estimated to support a £5.4 billion contribution to UK GDP. Sky is listed on the London Stock Exchange (BSY). www.sky.com/corporate

About Jam

Jam is a new kind of agency purpose built for the social and mobile age. Jam is a 90-strong team of creatives, analysts, community managers, customer service specialists, mobile strategists, digital media & PR experts, designers and developers.

Jam use a blend of data, insight, technology and creative thinking to develop strategies and ideas that get brands talked about. Jam does all this by mixing up skills sets, breaking down traditional hierarchies and fusing creative technology with entrepreneurial thinking.

Jam is one of the 13 agencies that compose the Engine Group, the UK's largest and fastest growing independent communications company. Engine is a family of best in class communications businesses serving the consumer market, the corporate market and the public sector with offices in locations including London, New York, San Francisco and Shanghai.

Engine is an employee-owned business, with one in five staff owning shares in the company.

Facebook® is a registered trademark of Facebook Inc.