Major Refresh for Sky News Website
New-look site with a greater focus on video & rich visual content
Clear story hierarchy with a broader range of comment and analysis
LONDON, 27th June 2012: Today Sky News unveils a new-look website following a major redesign of skynews.com. The new site makes it easier for users to keep track of the day’s biggest stories and explore video, images and analysis as breaking news unfolds.
The website’s new homepage presents a clearer picture of the day’s headlines, and allows users to dive into the detail of stories; exploring galleries, graphs, timelines and images. Navigation has been simplified so visitors can find and share content more easily and there is a more prominent role for comment and analysis with a broader range of views from Sky News correspondents and specialists.
The site, powered by a new bespoke content management system that will power all of Sky News’ digital platforms, allows for more flexible story-telling, to give users a more immersive experience, providing background information that helps put breaking news into context.
A new weather section has also been launched giving users a detailed three-hourly local forecast for their postcode, as well as a broader look at the national and international picture.
Andrew Hawken, Head of Editorial, Sky News Digital, said: “The new site is real progress for us, and completes our world-class multi-platform offering. Viewers will find the site easier to navigate, with all the top stories in one place and with much more detail, as well as additional benefits like a broader range of comment and analysis pieces and more detailed weather service.”
John Jelley, Executive Producer, Sky News Online added: “We went back to the drawing board to give video and rich interactive media a more central role in the site. We wanted to make the most of a new content management system to produce some of the web’s best story experiences – where any type of content can take the lead, and where users can explore a full range of relevant context, all on the same page.”
Live streaming of Sky News is available as before in full screen, as well as the latest 3 minute bulletin, and the day’s national newspaper front pages.
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