Millions of Brits secretly tune into sport at work

Wednesday 1 July 2015

Sport fans can watch the first day of the Investec Ashes undercover with a free NOW TV Sports Day Pass.

Nearly half of British sports fans have put their work to one side and tuned into live sport on their portable screens according to new research commissioned by NOW TV. The findings from the UK’s leading online streaming service come as this summer’s biggest sporting event, the Investec Ashes, starts on Sky Sports on Wednesday 8 July.

The research, released to coincide with the arrival of a free Sky Sports Day Pass offer, also reveals that over a quarter (27%) admit to watching sport in secret: booking covert meeting rooms to keep up with the latest score, using their second screens for streaming and most disturbingly taking slightly longer in the bathroom.

NOW TV will help fans to make the most of their secret viewing, offering UK sports fans a free Sky Sports Day Pass to keep up with the first day of the Ashes from the very first delivery to the last wicket of day one.

Gidon Katz, Director of NOW TV, said: “We know premium live sport is one of the main reasons that our customers choose NOW TV. I’m bowled over that we’re able to give sport fans the chance to watch day one of the first Ashes Test for free. I am sure there will be plenty of people joining me in secretly tuning in at work!”

Off the back of a thrilling series against New Zealand, England will be doing everything they can against Australia to regain the Ashes. Dedicated channel, Sky Sports Ashes, will ensure viewers can follow every ball live from the men’s and women’s series this summer.  NOW TV viewers will be able to watch both on their TVs at home and on their phones and tablets when they are out and about.

Fans can get their free Sky Sports Day Pass for the first Test held at the SWALEC Stadium, Cardiff using the code NOWTVASHES at nowtv.com/ashes. The offer ends at 23.59pm on 8 July.

Notes to Editor

  • Sky Sports surveyed 2,005 sport fans in the UK between 10th and 11th June 2015 (research conducted by Opinion Matters)
  • Voucher code entitles the recipient to one £6.99 Sky Sports Day Pass for free. Voucher codes must be applied to your NOW TV account and used by 23:59 on 8th July 2015 otherwise void. You can only have one Sky Sports Pass in your account at anyone time. Voucher code can only be used once. Only one free Sky Sports Day Pass per customer. Viewing period ends 24 consecutive hours after you start watching. There is no cash alternative to the code or any element thereof and unless agreed otherwise in writing each is non-refundable and non-transferable.Not available on YouView. Red button and interactive services are unavailable.All live scheduling may be subject to change Offer not available with any other offers.
  • NOWTV: 18+. UK Only. Content streamed. Requires broadband/3G (charges may apply). Customers can register any four compatible devices, and watch on two at the same time.
  • See here for device compatibility requirements. For more information on content availability see here. Full terms of service see here.

About NOW TV

NOW TV is the online TV streaming service that offers no contract access to the best in movies, sports and entertainment so you can dip in and dip out. The service is available with a NOW TV Box, on the web via a PC or Mac or using an app on a range of over 60 devices.

Through NOW TV you can purchase a monthly pass to watch  entertainment or movie content, or you can buy a daily or weekly pass to enjoy sport all without signing up to a contract. Plus, when watching on the NOW TV Box, you can watch catch-up services including BBC iPlayer, All 4 and ITV Player for free.

Simply put: NOW TV gives you the TV you really want (without any of the stuff you don’t).  And, with NOW TV you can cancel when you want, so you're not tied in.

Available passes are:

  • Entertainment Month Pass (£6.99) – a month’s access to over 250 Box Sets and 13 channels not available on Freeview,including Sky 1, Sky Atlantic, Sky Living, Sky Arts, Discovery, MTV, Comedy Central, GOLD, Disney, FOX, Nickelodeon and Nick. Jnr, plus ITV Encore
  • Sky Sports Day Pass (£6.99) and Sky Sports Week Pass (£10.99) – available to purchase via NOWTV.com. The biggest matches and events live on all 7 Sky Sports channels including exclusive live action from the Barclays Premier League, Formula 1®, Test cricket, US and European Tour golf, ATP tennis,European and international rugby union and much more.
  • Sky Movies Month Pass (£9.99) – a month’s access to over 1000 movies on demand including up to four new and exclusive Sky Movies premiers each week,  so there’s always something to watch when you want including exclusive Sky Premiere

The NOW TV Box offers customers a quick and easy way to convert a regular TV into a Smart TV for a one-off box cost of £9.99 with a NOW TV Pass (from £6.99). NOW TV Box: Connects to TV via HDMI (cable supplied).NOW TV account required to activate box. Customers can select a Sky Movies Pass, Sky Sports Day Pass or an Entertainment Month Pass to create an account and watch NOW TV.  All Passes sold separately. Some apps on the box (such as Spotify) cost extra. Month passes renew automatically until cancelled.  

Follow us on twitter @NOWTV and @NOWTVSport

Join the conversation at facebook.com/NOWTV

Visit us at Youtube.com/nowtvofficial


    Latest news