Sky announces new and exclusive VIP customer lounges in UK arenas nationwide

Sky is rolling out a new VIP lounge experience. The Sky VIP lounges will be opening across the country, giving more Sky customers VIP access and star treatment closer to home. The exclusive lounges will open in Leeds’ first direct arena, followed by Utilita Arena Birmingham and OVO Arena Wembley, with more to be announced later this year. 

Sky VIP finds new ways to reward customers, with exclusive gifts, rewards, and experiences to choose from, all ready and waiting on the MySky app as a way of thanking their loyal customers. Sky customers can easily sign up to visit the brand-new Sky VIP lounges on the app on a first-come, first-served basis. The exclusive lounges boast a number of benefits, including dedicated entrances and customer check-in, plus a private area to relax and dine in, as well as a VIP Star Bar. Customers can get everything they need before enjoying a show – including merchandise from their favourite acts.

As one of the most prestigious spaces in the arenas, Sky VIP lounges will make guests feel extra-special thanks to immersive installations, themed treats, glitter artists and even a mini stage that can host live entertainment to get customers party ready, making it a truly unforgettable experience, before the arena shows even get started.

The first of the new Sky VIP lounges is opening with an exclusive customer event at first direct arena, Leeds, ahead of Olly Murs’s Marry Me Tour on Friday 28th April.

As the Sky VIP lounges open over the coming months, Sky customers with tickets to the arena shows can apply for lounge passes, starting with Leeds from today, Monday 27th March, by simply going to the Sky VIP section in the My Sky app. Customers can expect more surprise and delight moments as the rollout continues.  

Joel Keoghan, Head of Brand Partnerships & Activations at Sky commented: “We’re thrilled to roll out Sky VIP lounges, at some of the biggest and best live entertainment venues across the UK, so we can reward even more customers closer to where they live and make them feel special with an A-list experience.”  

Carefully crafted to help customers get in the mood; the lounges all create a striking backdrop for that perfect selfie moment ahead of the show.