Sky Living HD announces Jade’s Legacy: The Fight Goes On
Sky Living HD follows courageous women and their journeys battling cervical cancer
Today SKY LIVING HD announces a powerful one-off documentary looking at the aftermath of Jade’s legacy. JADE’S LEGACY: THE FIGHT GOES ON, which comes to the channel on 7 June at 8pm, examines the disease which claimed the star’s life.
Commemorating the tragic death of Jade Goody in 2009 from the disease, this moving documentary charts the battles of remarkable women at various stages of cervical cancer. Produced by Smoking Pony and with the help from charities Eve Appeal, Jo’s Trust and Macmillan, Sky Living looks at how three years after Jade’s death many women are once again foregoing life-saving tests.
For the past three years Sky Living – the channel that has featured all Jade’s programming - has raised awareness about the issues around cervical cancer. In the wake of Jade’s death, research showed a huge uptake in UK women undergoing screenings which increased by almost 400,000. Sadly these figures are now on the decline and are close to the levels before Jade’s diagnosis, and the new Sky Living show aims to raise awareness of the issue once again.
Jane Johnson, Director of Sky Living: “It is saddening to see that the cervical cancer statistics have gone up again since Jade’s death. After breast cancer, it’s the second most common cancer in women aged 35 and under. We hope this moving documentary will continue Jade’s legacy and help raise awareness once again of this cruel disease.”
JADE’S LEGACY: THE FIGHT GOES ON is produced by Smoking Pony, directed by Cat Lawson. Executive Producers are Rebecca Welsh and Sarah Burkeman. The film was commissioned by Bernadette Morley at Sky.
Bringing JADE’S LEGACY: THE FIGHT GOES ON to Sky Living reflects Sky’s promise to deliver high-quality, exclusive content to customers, supported by a commitment to increase investment in home-grown programming to £600 million by 2014, an increase of more than 50% over three years.
ENDS
For press enquiries, please contact:
Rowan Adams
Senior Publicist – Sky 1 HD & Sky Living HD
Tel: 020 7032 3078
Mob: 07850 776 348
Email: rowan.adams@bskyb.com
Notes to Editors:
About Sky
Sky entertains and excites more than 10.4 million homes through the most comprehensive multichannel, multi-platform television service in the UK and Ireland. Sky continues to break new ground with its own portfolio of channels: Sky 1 combines its commitment to UK production with the best of the US; Sky Living pushes ahead with fresh and innovative entertainment formats; Sky Arts is the UK's only dedicated arts channel brand; Sky Atlantic is the home to HBO and other iconic drama and comedy, Sky Sports is still raising the bar in sports broadcasting; Sky News remains a pioneer in television news; and Sky Movies is leading the way in High Definition and on-demand.
Sky also works with dozens of other broadcasters on the satellite platform, as well as online and on mobile through the ground-breaking Sky Go service. Sky has also led the UK into the age of high definition television, launched Europe's first 3DTV channel, Sky 3D, and offers customer even more flexibility and choice through Sky Anytime+, its internet-delivered video on demand service. Since launching Sky Broadband and Sky Talk in 2006, the company has also been the UK's fastest-growing home communications provider.
Sky believes in making a wider contribution to the communities in which it operates, not least by increasing participation in, and access to, the arts, supporting grassroots sports, and taking positive action on the environment.
For further information please contact
Rowan Adams - Senior Publicist, Sky1 HD, Sky Living HD
T: 020 7032 3078
E: rowan.adams@bskyb.com
