Debbie Klein, Group CMO, Corporate Affairs & People Officer at Sky, said: “At Sky, we’re proud to be playing our part as the Principal Partner and Media Partner at COP26, and we’re delighted to be working with like-minded partners throughout the summit to cast a spotlight on sustainability and positive behavioural change during TV ad breaks.
Sarah Jones, Director of Planning at Sky Media, commented, “We’re thrilled to finally bring all our Footprint Fund winners together in a single adbreak. We know that advertising has a key part to play in driving sustainability and TV has the power to inspire change like no other. All our winners are encouraging the nation to make simple but achievable changes – all of which can make a meaningful impact to the planet”
Susan C. Allen, Co-Founder and interim SHE-EO of Here We Flo said: "We're so proud to finally have a wide-reaching platform to talk about periods and sustainability in ways that have never been done before; and we're so excited to bring our Period Drama into the world alongside the Hatch London team!"
The 170” ad break launches today - in Wild Birds of Australia S1 at 8pm on Sky Nature and Sky News at 9 with Anna Botting - and will continue to run across Sky News and Sky Nature every day for the duration of the COP26 conference, which ends on 12 November.Thereafter, each of the five winning brands will use their prize money to plan and launch their own campaigns tailored to their individual objectives and audiences.
Sky is the Principal Partner and Media Partner of COP26, and alongside reaching its target of net carbon zero by 2030, is committed to support the delivery of a successful and ambitious summit working alongside the UK Government who hold the COP26 Presidency.
Notes to editors
The five winners of Sky Zero’s Footprint Fund and their creative agencies are:
Here We Flo
Founded in 2017, Here We Flo believes that what we put in our bodies should be as natural as possible, kind to our bodies and to the planet. From biodegradable pads & liners to organic tampons, all their products are vegan, cruelty free and made from 100% organic or natural materials.
Creative Agency: Hatch London
The number 1 free sharing app, OLIO, allows users to find people that are giving away food and household items to their neighbours for free. It strives to fight waste, help the local community and save the planet!
Creative Agency: Hell Yeah!
OVO Energy is on a mission through its sustainability strategy Plan Zero to tackle the most important issue of our time; the climate crisis, by bringing our customers with us on the journey towards zero carbon living. It offers 100% renewable electricity and plants a carbon-busting tree for every year a member stays with OVO.
Creative Agency: Lucky Generals
Path Financial is a financial advisory firm with the idea that pensions, savings, and investments could be used as a force to reverse climate change. While offering practical financial advice, The Path is aligned with UN Sustainable Development Goals and focuses on ethically led investment strategies.
Creative Agency: Hatch London
Launched by two Cheshire-based parents, Pura, offers affordable, sustainable baby products. From eco-friendly nappies to flushable baby wipes, Pura helps people to take care of the planet as well as their family.
Creative Agency: FCB Inferno
The Footprint Fund judges included advertising legend Sir John Hegarty; Su-Mei Thompson, CEO of the Media Trust; Juliet Davenport, Founder and Director of Good Energy; Lindsey Clay, CEO Thinkbox; Fiona Ball, Group Director of the Bigger Picture at Sky; Stephen Woodford, Chair of the Advertising Association; Jo Coombes, Founder of AdGreen, Gideon Spanier, UK Editor-in-Chief of Campaign and Karen Blackett OBE, Country Manager at WPP & GroupM UK CEO.
To get all further details on the Sky Zero Footprint Fund, visit skymedia.co.uk/skyzerofootprintfund.
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