Sky Movies delivering Christmas On Demand

We know families love sitting down and watching films together at Christmas.  What will be a bit different this year is that for the first time families with Sky are more likely to be watching their favourite films on demand than wondering about the TV schedules.

This Christmas Sky Movies has compiled our best ever line up of films. Our Christmas ad has specially created scenes from some of the movies exclusively available to subscribers including Frozen, The LEGO® Movie, The Amazing Spider-Man 2 and Muppets Most Wanted. But we’ve also got lots of classics such as Elf, Home Alone and Love Actually on Sky Movies Christmas, and other great new premieres like Captain America: Winter Soldier and Noah. 

The growth of on demand, which now accounts for over half of all movie viewing, is part of the evolution of Sky Movies.  The quality of our offer – with more of the latest blockbusters and a growing library of over 1,000 films - remains unmatched, but we also embrace new technology so we can give customers more flexibility to enjoy films when and wherever they want to watch.

The pace of change has been amazing. We have added more new features in the last few years than in the previous 20.   Part of the reason we have been able to do this is because more and more customers – 6 million and growing – have connected their set top boxes to their broadband.  

This has led to a huge change in how our customers watch film.  On Demand viewing has doubled year on year and for the first time it has overtaken traditional live viewing.  More than half of all movie viewing is now done at a time of the customers choosing, either sat in front of their TV or out and about with Sky Go. There are 7 movies on demand being watched every second and I am confident we are the biggest on demand movies service in the UK.

The Connected Home has meant we can offer new services such as Sky Store where customers can buy or rent individual titles.  Revenues more than doubled last quarter.  Our new Buy & Keep service, launched earlier this year, has had a great start with Sky now regularly the number one digital retailer when new films are launched to buy.   

Through our cutting-edge innovations, the unrivalled quality of our offering and the strength of our partnerships, Sky Movies has managed to remain at the forefront of the industry for over twenty years – and we intend to remain there for many more to come. 

Merry Christmas! Nadolig Llawen!