Sky Movies most successful Christmas ever: Frozen breaks ratings records
Christmas 2014 was Sky Movies’ biggest ever, with a whopping 5 million viewers to the premiere of Disney’s Frozen in its first week on the channel.
Highlights of the festive period on Sky Movies were:
•Over 5 million viewers to the premiere of Disney’s Frozen in its first week on the channel- the single highest rating premiere ever on Sky Movies
•During Frozen’s first broadcast, Sky Movies Premiere was the biggest channel in Sky homes on Christmas Day
•Sky Movies Christmas was up 7%, and the genre sections were up 21% from the previous year
•The week of 22nd of December was the biggest ever week for Sky Movies on demand, with 4.9m downloads
•The Lego Movie and Captain America: The Winter Soldier have both delivered over 2m viewers each on Sky Movies Premiere
With a stellar line-up of films, including premieres of The LEGO® Movie, The Amazing Spider-Man 2 and Muppets Most Wanted and classics such as Elf, Home Alone and Love Actually on Sky Movies Christmas alongside the growth of connected homes, families at Christmas had more choice than ever before about when, what and how they watched. On demand viewing across Sky peaked on 27th December, with 3.7million downloads, the highest figure ever recorded.
“The Frozen effect on families at Christmas was truly magical,” comments Ian Lewis, Director, Sky Movies. “The important trend that we’ve seen is that families don’t want to be beholden to schedules at that time of year – we now see more viewing on demand than on our live channels. Whilst we will always give our customers a choice about the way they choose to watch, we’re very proud to be the biggest on demand movies service in the UK - at Christmas and throughout the year.”
2015 kicks off with the return of the ever-popular Sky Movies Superheroes channel, available now.
For further information, please contact:
Sky
Manisha Ferdinand
Head of PR, Sky Movies
020 7032 2842
Follow us on twitter @skymovies
For images, please go to Imagenet or email Stills@bskyb.com
About Sky
Sky is Europe’s leading entertainment company. The group serves 20 million customers across five countries: Italy, Germany, Austria, the UK and Ireland. We offer the best and broadest range of content, deliver market-leading customer service and use innovative new technology to give customers a better TV experience, whenever and wherever they choose.
Sky has annual revenues of over £11 billion and is Europe’s leading investor in television content with a combined programming budget of over £4.6 billion. The company employs 31,000 people and is listed on the London Stock Exchange (SKY).
