Sky News Is European News Channel of Choice
More up-market Europeans watching Sky News than ever before
Sky News most watched news channel on both a daily and weekly basis
London, June 11th 2014: Sky News is the most-watched news channel each day by up-market Europeans, according to the results of the 2014 European Media and Marketing Survey (EMS). Sky News has also achieved the highest weekly reach of all the news and business channels across the international channels measured, surpassing CNN International and Euronews to take the number one slot.
Conducted by IPSOS, the study measures the media habits of affluent Europeans, representing the Top 13% European population across 21 countries. It is regarded to be the richest source of data relevant to the Pan European advertising sales community.
With a reach of 2.95 million viewers per day, and 8.25 million viewers per week, Sky News holds a significant lead over all its main competitors, including BBC World News and CNN. Sky News reaches 5.8% of the audience, with CNN its closest competitor at 3.5%, followed by Euronews at 3.4% and BBC World News at 2.7%. Sky News achieved a weekly reach of 16.3%, up 3.5% on last year, with Euronews reaching 12.7% and BBC World News 11.3%.
Sky News is also the news channel of choice for Europe's super-elite, as measured by the EMS Select Survey. In this sub-group, comprising the top 3% of Europeans, Sky News rates as top news and business channel with a daily reach of 8.7%.
Nick Herm, Chief Operating Officer, Sky News, said: “These EMS results are reflective of a great year for Sky News. Our team work hard to bring breaking news and analysis to our viewers across the world so it is gratifying to see the ever increasing reach Sky News has obtained. I’m thrilled also to see that we have made a significant impact across such a key demographic in Europe.”
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