Sky opens first ever retail shop in London at Westfield Stratford City

Wednesday 16 June 2021

Sky, Europe’s leading media and entertainment company, has announced its opened its first ever retail shop in London at Westfield Stratford City.

The opening of this latest Sky Shop in London adds to Sky’s growing retail footprint across the UK which includes shops already open at some of the country’s busiest retail destinations such as Liverpool One, Trinity Leeds, Metrocentre Gateshead, Buchanan Street, Glasgow, and Sheffield Meadowhall. The shop will build on Sky’s existing presence in the city with head office locations and Sky Studios in close proximity to London.

The new shops are the first time Sky has had a full retail presence which brings together its innovative Mobile, Broadband and TV products all under one roof, and with dedicated expert advisers and bespoke areas throughout the shop. Comprising 1,420 sq ft in total, the shop will provide an unrivalled space for customers to speak with Sky’s expert advisors and test out the brand’s latest innovations. Sky Shops offer a new social hub for shoppers - whether they are looking for the latest Sky products, the assistance of expert in-shop advisors, or simply looking to immerse themselves in all Sky has to offer.

Sky’s focus on customer experience is at the crux of the new shops and designed with customers’ needs in mind. The shop will be separated into designated themed spaces across an open-plan layout, encouraging easy and safe conversation between Sky’s expert advisors and customers. It will also have a dedicated ‘Customer Hub’, complete with seating areas, that will allow existing customers to speak to advisors about their current products.

A dedicated ‘Access All Areas Stage’ will host various interactive experiences for customers, creating moments that entertain and surprise, putting customers at the centre of Sky’s extraordinary entertainment content and leading products.

Customers will be able to test out Sky’s latest innovations, displayed across the shop for maximum convenience and accessibility, for the first time. Shoppers can experience Sky’s award-winning Sky Q technology, including entertainment content from Sky and established partners such as Netflix and Disney, and new, innovative partnerships with fitness apps, Fiit and Peloton. This provides customers with the opportunity to make the most out of Sky’s products and services and ensure they take home the right products for them.

Matthew Price, Retail Director, Sky UK commented: “We are delighted to be opening our first ever retail shop in London at Westfield Stratford City. This marks the first time Sky has ever had a bricks and mortar retail presence in the capital and this is a proud moment for the business. The shop will allow Sky to showcase the amazing benefits it has to offer new and existing customers. As the second largest shopping and leisure destination in Europe, Westfield Stratford City really stood out to us as a key retail hub and we’re pleased to be able to offer a safe environment in which people can shop for the latest innovative technology from Sky. We look forward to opening our doors and sharing the full experience with customers.”

Kate Orwin, Leasing Director for Westfield UK, says: “We are delighted to partner with Sky to launch their first retail shop in the Capital at Westfield Stratford City and bring its innovative and cutting-edge products and services to shoppers. Our recent How We Shop research found that 66% of consumers expect stores will be using more floorspace to offer experience than product, something Sky do particularly well to elevate the customer experience in store. Westfield centres continue to attract the best and newest concepts that our customers want and we look forward to welcoming Sky as our newest entertainment brand to launch a physical store at Westfield Stratford City.”

The Sky shop is located on level one of Westfield Stratford City shopping centre, in between Paperchase and Samsung, and joins a series of new openings at Westfield Stratford, including Wanyoo Esports and Beyond Retro.

All Sky shops will operate in line with the Government’s Covid-19 safety measures.

Sky will be open from 10am-9pm Monday-Friday, 9am-9pm Saturday and 12pm-6pm Sunday.

Westfield Stratford City is the largest urban shopping and leisure destination in Europe, offering plenty of high street fashion favourites as well as celebrated home and lifestyle brands. There are over 250 shops and over 65 restaurants. In addition to its huge variety of shops and restaurants, there is an array of leisure facilities including Vue Cinema, one of the largest and most innovative in Europe, All Star Lanes bowling, and a 24-hour Aspers Casino, which is the biggest in the UK.

For further information please contact:

Kabir Parhar


Notes to editors

About Sky

Sky is Europe’s leading media and entertainment company and is proud to be part of the Comcast group. Across six countries, we connect our 24 million customers to the best entertainment, sports, news, arts and to our own award-winning original content.

Our technology, including the market leading Sky Q, connects people to everything they love – with entertainment from Sky TV, Netflix, Disney+, Amazon Prime Video and BBC iPlayer and apps like Spotify, YouTube, BBC Sounds, Highbrow, Fiit, and more, in one place, easy. Our streaming service, NOW TV, brings viewers all the enjoyment of Sky with the flexibility of a contract-free service.

Building on the success of Sky Originals like Chernobyl, Bulletproof and Brassic, we are doubling our investment in original content by 2024 through Sky Studios. Sky News provides impartial and trustworthy journalism for free, while Sky Arts, the UK’s only dedicated free-to-air arts channel, makes the arts accessible for everyone. Our new TV and movie studio, Sky Studios Elstree, is expected to create over 2,000 new jobs and generate an additional £3 billion of production investment in the UK over the first five years alone.

We believe that we can be a force for good in the communities in which we operate. We’re committed to being Europe’s first net zero carbon entertainment company by 2030 and we’re proud to be a Principal Partner and Media Partner of COP26. We take pride in our approach to diversity and inclusion: we’ve been recognised by The Times and Stonewall for our commitment to diversity and we’ve set ambitious 2025 targets to continue to increase diversity and representation. We’re also committed to investing £30million across our markets over the next three years to improve our approach to diversity and inclusion, and to tackle racial injustice.

About Westfield Stratford City  

Westfield Stratford City is an innovative and dynamic place for a new generation of consumer to shop, eat, meet and be entertained.  

Located at the gateway to the Queen Elizabeth Park, with spectacular views over London, Westfield Stratford City is anchored by leading UK retailers John Lewis & Partners, Waitrose and M&S, and is home to over 350 stores and more than 85 dining options. A key leisure destination for London, Westfield Stratford City is home to three hotels, the UK’s largest All Star Lanes bowling alley, a 20-screen all-digital Vue cinema and London’s largest Casino by Aspers.  

Art and design were critical in the creation of Westfield Stratford City and woven throughout the development; a stunning ‘Digital Fountain & Rills’ by acclaimed local and international artist Jason Bruges Studio is positioned at the heart of Chestnut Plaza and acts as a calming beacon.  

In creating Westfield Stratford City, a commitment was made to achieving high standards in sustainability and the scheme is setting a new benchmark for an urban retail led development by housing its own Combined Cooling and Heating Power (CCHP) plant on site.   

The local community is at the heart of Westfield Stratford City and in addition to supporting local charities, Unibail-Rodamco-Westfield partnered with the London Borough of Newham to establish the Skill Place – Newham. Managed by Seetec, the retail academy focuses on providing employment for the local community and the long-term unemployed.


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