Sky opens first ever retail shop in Wales at St David’s Cardiff

Sky opens first ever retail shop in Wales at St David’s Cardiff

Wednesday 7 July 2021

The St David’s Partnership, owners of St David’s Cardiff, has announced the opening of a new shop for Sky, Europe’s leading media and entertainment company; its first bricks and mortar site in Wales.

Spanning 2,740 sq ft the new space brings together Sky Mobile, Sky Broadband, and Sky TV all in one place. It also includes an iSmash service facility, providing customers with repair and maintenance services on site.

The new shop at St David’s Cardiff is the first of its kind in Wales, focusing on customer experience alongside Sky’s products. Created with customers’ needs in mind, the Sky shop is separated into designated themed spaces, allowing customers to access advisors easily and safely.

Sky St David’s has a dedicated ‘Customer Hub’ helping new and existing customers to speak to advisors, about the latest Sky innovations and to receive advice around their current products. A dedicated ‘All Access Areas Stage’ has also been incorporated into the shop, and will host various interactive experiences for customers, placing them at the forefront of Sky’s entertainment content.

As with all occupiers at St David’s, the new Sky shop will continue to follow the government’s latest Covid-19 guidelines to ensure customers can shop safely.

Speaking on behalf of the St David’s Partnership, Russell Loveland, Senior Portfolio Director for Landsec, commented: “This new bricks and mortar Sky shop is the first of its kind in Wales, and makes another great addition in an already busy year for St David’s. Sky’s new retail strategy highlights the benefits of physical retail spaces which focus on a redefined customer experience, and we are confident the brand will be able to build upon their customer-driven success at St David’s.”

Matthew Price, Retail Director, Sky UK, added: “We are delighted to be opening our first ever retail shop in Wales at St David’s Cardiff. This marks the first time Sky has ever had a bricks and mortar retail presence in the country and this is a proud moment for the business. The shop will allow Sky to showcase the amazing benefits it has to offer for new and existing customers.

“St David’s Cardiff really stood out to us as a key retail hub, and we’re pleased to be able to offer a safe environment in which people can shop for the latest innovative technology from Sky. We are delighted to have opened our doors and look forward to sharing the full experience with customers.”

This news follows recent openings for several international retailers at St David’s, including Breitling, ZARA, and Morphe.

JLL and Cushman & Wakefield advised the St David’s Partnership. Colliers represented Sky. 

Please contact:

Kabir Parhar

About Sky

Sky is Europe’s leading media and entertainment company and is proud to be part of the Comcast group. Across six countries, we connect our 24 million customers to the best entertainment, sports, news, arts and to our own award-winning original content.

Our technology, including the market leading Sky Q, connects people to everything they love – with entertainment from Sky TV, Netflix, Disney+, Amazon Prime Video and BBC iPlayer and apps like Spotify, YouTube, BBC Sounds, Highbrow, Fiit, and more, in one place, easy. Our streaming service, NOW TV, brings viewers all the enjoyment of Sky with the flexibility of a contract-free service.

Building on the success of Sky Originals like Chernobyl, Bulletproof and Brassic, we are doubling our investment in original content by 2024 through Sky Studios. Sky News provides impartial and trustworthy journalism for free, while Sky Arts, the UK’s only dedicated free-to-air arts channel, makes the arts accessible for everyone. Our new TV and movie studio, Sky Studios Elstree, is expected to create over 2,000 new jobs and generate an additional £3 billion of production investment in the UK over the first five years alone.

We believe that we can be a force for good in the communities in which we operate. We’re committed to being Europe’s first net zero carbon entertainment company by 2030 and we’re proud to be a Principal Partner and Media Partner of COP26. We take pride in our approach to diversity and inclusion: we’ve been recognised by The Times and Stonewall for our commitment to diversity and we’ve set ambitious 2025 targets to continue to increase diversity and representation. We’re also committed to investing £30million across our markets over the next three years to improve our approach to diversity and inclusion, and to tackle racial injustice.

About St David’s Cardiff

St David’s shopping centre provides over 1.4 million sq ft of retail and leisure space and over 180 stores. Since opening its doors in 2009, it has put Cardiff firmly on the map as one of the UK’s best shopping cities.

St David’s has secured a continuous stream of high calibre retailer and restaurant openings over the past five years, including many brands that have made their debut or introduced new concept stores into Wales. Recent brands also include Bershka and Slim Chickens.

St David’s is anchored by Marks & Spencer, and the largest John Lewis outside of London. The centre is also home to a mix of national and international retailers, such as Primark and River Island, in addition to premium brands and independents. These include Hugo Boss, Vivienne Westwood and Jo Malone. The dining offer at St David’s is equally impressive, with brands such as The Ivy, Wahaca and Wagamama.

About Landsec

At Landsec, we strive to connect communities, realise potential and deliver sustainable places.

As one of the largest real estate companies in Europe, our £10.8 billion portfolio of well-connected retail, leisure, workspace and residential hubs. From the iconic Piccadilly Lights in the West End and the regeneration of London’s Victoria, to the creation of retail destinations at Westgate Oxford and Trinity Leeds, we own and manage some of the most successful and memorable real estate in the UK.

We aim to lead our industry in critical long-term issues – from diversity and community employment, to carbon reduction and climate resilience. We deliver value for our shareholders, great experiences for our customers and positive change for our communities.

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