Sky opens new flagship shop at Westfield, White City

Thursday 9 December 2021
  • Latest shop expands Sky’s sizeable presence in the capital
  • Sky Glass now only a 30min drive from almost 80% of UK population due to retail expansion
  • Footfall across Sky shops up 50% since the launch of Sky Glass

Sky, Europe’s leading media and entertainment company, has unveiled its new flagship shop at Westfield, White City. This will be Sky’s second bricks and mortar shop in London and builds on its existing presence in the capital with head office locations and Sky Studios in close proximity.

One year on from opening the first Sky shop in the UK at Liverpool One, Sky has now expanded its retail footprint across the country, launching shops in some of the UK’s biggest and busiest retail destinations such as Trinity Leeds, Metrocentre Gateshead, Buchanan Street, Glasgow, and Sheffield Meadowhall. It is Sky’s eleventh shop in the country and the first since the launch of Sky Glass, the streaming TV from Sky.

Shoppers can experience the future of TV by testing out Sky Glass first-hand in shops across the UK. Sky Glass brings together Sky TV and all the major streaming services in one place and aggregates them with the apps and local services customers love, all over WiFi. Customers can simply plug, pair and play to enjoy stunning screen quality and cinematic sound, with everything built in, so they’re ready to go in minutes. No dish, no box, no fuss.

Sky shops provide space for customers to speak with Sky’s expert advisors and test out the company’s latest innovations. A dedicated ‘Access All Areas Stage’ hosts various interactive experiences for customers, creating moments that entertain and surprise, putting customers at the centre of Sky’s extraordinary entertainment content and leading products.

Sky’s focus on customer experience is at the crux of all Sky shops and have been designed with customers’ needs in mind. They are separated into designated themed spaces across an open-plan layout, encouraging easy and safe conversation between Sky’s expert advisors and customers. The shops also have a dedicated ‘Customer Hub’, complete with seating areas, that will allow existing customers to speak to advisors about their current products. Sky shops provide customers with an ideal opportunity to ensure they take home the right products for them and their families.

In 2022, Sky will offer its strongest ever line-up of products and services and its retail estate will allow customers to experience Sky like never before. With Sky Q, Sky has the most popular and awarded TV aggregation service in the market today. Sky Go is the best TV-anywhere product in Europe. Sky TV has new channels, new shows and new deals with Peacock, Paramount+ and more. Sky Mobile is the most flexible and fair mobile service. Sky’s broadband network has been upgraded to support Sky Glass and 95% of the UK has access to fibre broadband from Sky.

Stephen van Rooyen, UK & Europe CEO, Sky said: “This is the eleventh shop we’ve launched in just over a year during some of the most challenging economic conditions seen in the UK. This is a proud moment for our business.

“With Sky Glass, seeing is believing, that’s why it’s so important we’re expanding our retail estate across the UK, giving more people an opportunity to experience Sky Glass first-hand. Our shops showcase the future of home entertainment and connectivity – we look forward to opening our doors and sharing the full experience with customers”

Westfield White City is the largest urban shopping and leisure destination in Europe, offering plenty of high street fashion favourites as well as celebrated home and lifestyle brands. There are over 250 shops and over 65 restaurants. In addition to its huge variety of shops and restaurants, there is an array of leisure facilities including Vue Cinema, one of the largest and most innovative in Europe, All Star Lanes bowling, and a 24-hour Aspers Casino, which is the biggest in the UK.

For further information please contact:

Kabir Parhar

07976070953

Kabir.parhar@sky.uk

Notes to editors

About Sky

Sky is Europe’s leading media and entertainment company and is proud to be part of Comcast Corporation, a global media and technology company that connects people to moments that matter. Across six countries, Sky connects 23 million customers to the best entertainment, sports, news, arts and to our own award-winning original content. 

Following the launch of Sky Glass, we now offer customers our strongest ever line-up of products and services. As well as the new streaming TV with Sky inside and everything integrated, customers can enjoy the award-winning Sky Q with all your favourite channels and apps in one place, and with Sky Go you can now access an even better experience on your devices. Sky TV has new channels, new shows and new deals with Peacock, Paramount+ and more. Sky Mobile was voted Best Pay Monthly and Best Value Pay Monthly network by Uswitch, and with Sky Broadband we’re offering our fastest speeds yet.

Building on the success of Sky Originals like Chernobyl, Gangs of London and Brassic, we are doubling our investment in original content by 2024 through Sky Studios. Our new TV and movie studio, Sky Studios Elstree, is expected to create over 2,000 new jobs and generate an additional £3 billion of production investment in the UK over the first five years alone. Sky News provides impartial and trustworthy journalism for free, Sky Arts is the UK’s only dedicated free-to-air arts channel making the arts accessible for everyone and Sky Sports, our leading sports broadcasting service, brings customers some of the biggest and best global sporting events from the Premier League to Formula 1 and everything in-between. Sky Cinema is the home of Sky Original films with brand new films launching every month alongside an unrivalled range of the latest cinema releases and on demand library.

We believe that we can be a force for good in the communities in which we operate. We’re committed to being Europe’s first net zero carbon entertainment company by 2030 and we’re proud to be a Principal Partner and Media Partner of COP26 – the UN Climate Change Conference. We take pride in our approach to diversity and inclusion: we’ve been recognised by The Times and Stonewall for our commitment to diversity, and we’ve set ambitious 2025 targets to continue to increase diversity and representation.  We’re also committed to investing £30million across our markets over the next three years to improve our approach to diversity and inclusion, and to tackle racial injustice.

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