The DP World Tour and Sky Sports Extend Broadcast Partnership in the UK & Ireland

Monday 24 January 2022
  • Sky Sports to remain the home of the DP World Tour until 2024
  • Sky Sports to remain the home of the Ryder Cup until 2025

Today the DP World Tour and Sky Sports have announced an extension to their broadcast partnership in the United Kingdom and Ireland, with Sky Sports remaining the home of the DP World Tour until 2024 and the Ryder Cup until 2025.

The deal will see all DP World Tour events broadcast live exclusively across Sky’s platforms, including both its linear and on demand services. That means Sky Sports customers will be able to enjoy a minimum of 32 live events each season across the Tour’s global tournament schedule.

Fans will also be able to enjoy new featured group coverage for the Tour’s flagship Rolex Series events, and the Tour will also be working closely with Sky’s VIP loyalty programme to offer access to a selection of UK and ROI tournaments. Sky Sports customers will also enjoy a range of golf programming across both linear and digital platforms, including masterclass sessions with former DP World Tour winners, behind the scenes access ahead of the world's biggest events, and much more.

The deal will also see Sky Sports broadcast both the 2023 Ryder Cup in Rome, and the 2025 Ryder Cup in New York, to its UK and Ireland customers on a dedicated Sky Sports Ryder Cup channel.

This agreement extends an already successful partnership between the Tour and Sky Sports that stretches back almost 30 years. Sky Sports’ award-winning golf analysis is provided by some of the biggest names in golf, including former Ryder Cup captain Paul McGinley, Butch Harmon, Laura Davies and Nick Dougherty.

Speaking about the extended partnership Managing Director of Sky Sports, Jonathan Licht said; “As we kickstart a record-breaking year of golf on Sky, we are thrilled to be extending our long-term partnership with the DP World Tour, further cementing Sky Sports as the home of golf in the UK and Ireland.

“This year our customers can enjoy the DP World Tour alongside our live coverage of all four men's majors, all five women's majors, the PGA Tour, LPGA Tour and Ladies European Tour, all whilst they countdown the days to next year’s Ryder Cup in Rome, live exclusively on Sky Sports.” 

Keith Pelley, Chief Executive of the European Tour group, added: “Sky Sports have been a trusted partner to our Tour as we continue to grow and transform, ensuring that fans of our sport in the UK and Ireland remain as close to the action as possible – with comprehensive live coverage of our events, world class analysis, and behind the scenes features. We’re delighted that our partnership will continue until the end of the 2024 season for the DP World Tour and will continue until 2025 for the Ryder Cup. As a Tour, we are focused on giving fans innovative and insightful content, so we’re excited about what is to come in collaboration with the talented team at Sky.”

About Sky

Sky is Europe’s leading media and entertainment company and is proud to be part of Comcast Corporation, a global media and technology company that connects people to moments that matter. Across six countries, Sky connects 23 million customers to the best entertainment, sports, news, arts and to our own award-winning original content. 

Following the launch of Sky Glass, we now offer customers our strongest ever line-up of products and services. As well as the new streaming TV with Sky inside and everything integrated, customers can enjoy the award-winning Sky Q with all your favourite channels and apps in one place, and with Sky Go you can now access an even better experience on your devices. Sky TV has new channels, new shows and new deals with Peacock, Paramount+ and more. Sky Mobile was voted Best Pay Monthly and Best Value Pay Monthly network by Uswitch, and with Sky Broadband we’re offering our fastest speeds yet.

Building on the success of Sky Originals like Chernobyl, Gangs of London and Brassic, we are doubling our investment in original content by 2024 through Sky Studios. Our new TV and movie studio, Sky Studios Elstree, is expected to create over 2,000 new jobs and generate an additional £3 billion of production investment in the UK over the first five years alone. Sky News provides impartial and trustworthy journalism for free, Sky Arts is the UK’s only dedicated free-to-air arts channel making the arts accessible for everyone and Sky Sports, our leading sports broadcasting service, brings customers some of the biggest and best global sporting events from the Premier League to Formula 1 and everything in-between. Sky Cinema is the home of Sky Original films with brand new films launching every month alongside an unrivalled range of the latest cinema releases and on demand library.

We believe that we can be a force for good in the communities in which we operate. We’re committed to being Europe’s first net zero carbon entertainment company by 2030 and we’re proud to be a Principal Partner and Media Partner of COP26 – the UN Climate Change Conference. We take pride in our approach to diversity and inclusion: we’ve been recognised by The Times and Stonewall for our commitment to diversity, and we’ve set ambitious 2025 targets to continue to increase diversity and representation.  We’re also committed to investing £30million across our markets over the next three years to improve our approach to diversity and inclusion, and to tackle racial injustice.

About the DP World Tour

The DP World Tour is the main men’s professional golf Tour of the European Tour group, with a global schedule featuring a minimum of 47 tournaments in 27 different countries across the 2022 season.

Formerly known as the European Tour, which was established in 1972, the 2022 DP World Tour schedule includes five Rolex Series events, along with four Major Championships, two World Golf Championship events and three tournaments co-sanctioned with the PGA TOUR, as well as tournaments staged around the world with a minimum prize of $2million for all events solely sanctioned by the DP World Tour.

The season concludes with the final Rolex Series event, the DP World Tour Championship, Dubai, where the winner of the Tour’s season-long competition, the DP World Tour Rankings, will be crowned.

DP World, the leading provider of global smart end-to-end supply chain and logistics solutions, is the title partner of the DP World Tour, which is administered by the European Tour group.

About the European Tour group

The European Tour group is the overarching corporate brand which administers four competition brands: the DP World Tour, the Challenge Tour, the Legends Tour and, along with the PGA of America, is the Managing Partner of golf’s greatest team contest, the Ryder Cup.

Established in 1972, the European Tour group is committed to ‘Driving Golf Further’ through our guiding principles of being innovative, inclusive and global.

Innovative: We are driving innovation in golf through the creation of award-winning content, pioneering tournament formats and the use of the latest technology and inventive fan engagement. We are committed to attracting new audiences whilst respecting the tradition of our sport.

Inclusive: We are committed to include all who share a love for the game of golf. We are passionate about a closer collaboration with the women’s game, disability golf and promoting the many physical and mental health benefits of playing golf.

Global: Since 1972, players from 37 different countries have won tournaments on our main Tour, while our live broadcast reaches more than 490 million homes in more than 150 countries every week, generating in excess of 2,200 global broadcast hours for each event. We also enjoy the support of many of the world’s leading business brands with DP World, Rolex, BMW, Callaway, Emirates, Fortinet, Workday and Zoom as Official Partners.

The European Tour group has Strategic Alliances with the PGA TOUR, the Sunshine Tour, and the ISPS Handa PGA Tour of Australasia, while we also drive positive community impact through our overarching CSR programme, Golf for Good.