Yahoo! Sky News partnership delivers Sky News’ Sunrise and three new video series to a new global audience online
LONDON, Thursday 13th June 2013: Yahoo! and Sky News have signed a partnership that extends Sky News video content, currently enjoyed by over 107 million homes across 118 countries around the world to Yahoo! News’ 6.5m online users in the UK and potentially millions more worldwide.
The partnership will see the launch of an online hub, exclusively on Yahoo! for Sunrise - Sky’s flagship morning news show presented by Eamonn Holmes and Charlotte Hawkins. Plus three original co-commissioned series covering Politics, Tech and Business and a window to the Sky News live feed during breaking news events.
The three original shows are: Thinking Aloud, a Current Affairs Debate hosted by Joey Jones, Loose Change, a Personal Finance programme presented by Poppy Trowbridge and Ursula Errington and The Lab, series of short films on UK’s brightest young inventors.
The Sky News Sunrise hub will be hosted on Yahoo! News UK with its content and the original series available on demand to Yahoo! users globally.
Sky News is already an important news feed on Yahoo! and our users respond well to Sky News stories. Now Yahoo!’s scale and technology means more people can enjoy quality Sky News content. In addition, existing fans of shows such as Sunrise will be able to follow the show across devices, around the world and throughout the day - not just when it’s aired in the mornings.
Nick Herm, Chief Operating Officer, Sky News. “We are always looking for innovative and exciting ways to bring Sky News’ content to viewers across all platforms. Partnering with Yahoo is a fantastic way to highlight our unique coverage and programmes to new and existing audiences.”
Jean-Christophe Conti, Yahoo! Vice President and Head of Partnerships EMEA said “In a complicated ecosystem, Yahoo! works with partners to create mutual success. Thanks to data driven audience insight, we know the topics that our users are most interested in. As a leading news provider, Sky News is the perfect partner to deliver and co-create content on news, politics and business that we know our users want. Yahoo! supplies the cross-device platform and personalisation technology to ensure that Sky’s quality content is delivered to new and existing audiences in the most relevant way.”
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