At Sky, we are inspiring more people to participate in sport, at any level; creating new opportunities for young people to express themselves, and taking positive action to drive change on major issues.
Our focus areas

Our focus areas

Inspiring others to take action

We believe that what we do goes beyond the confines of our business. We strive to be a responsible business and we aspire to affect real change.

Sky Ocean Rescue

Every minute, the equivalent of a truck load of plastic goes in to our oceans, it never decomposes and will remain there forever. If nothing changes by 2050 all the plastic in the ocean could weigh more than all the fish. Sky Ocean Rescue aims to shine a spotlight on the issues affecting ocean health, find innovative solutions to the problem of ocean plastics, and inspire people to make small everyday changes that collectively make a huge difference.

In October 2017 at the Our Oceans Conference in Malta, we committed to:

  1. Transform our business operations by eliminating all single-use plastics from our operations, products and supply chain by 2020.
  2. Use our experience in innovation, entrepreneurship and harnessing capital to help turn off the tap of plastics going into the ocean. Through a commitment of £25 million, over five years, we will launch a fund to invest in these new ideas
  3. Use our channels and news platforms to shine a spotlight on the issues affecting ocean health and inspire people to make a change in their everyday lives. As part of this we are partnering with WWF, with the aim to protect 1/3 of the earth’s Oceans.

We have a strong history of taking the lead on environmental issues. Sky Rainforest Rescue helped to raise more than £9 million & saved 1 billion trees in Brazil. We saw the impact we can have and have now taken on another critical piece of the global puzzle for a healthy planet – oceans.

Partnerships and Collaborations

Sky Ocean Rescue has partnered with a broad range of brands, including Premier League and Project 0, all with the intent to raise awareness for marine health and inspire others to take action. We’ve also created our own Sky Kids TV show ‘Dive in & Do it’ to encourage young people to get involved with the campaign too. Alongside this, we’ve been working with Premier League on their ‘Primary stars’ programme to help produce content for school modules with the programme reaching 15,000 schools, further encouraging action from young people.

Our online presence has also led to over 1 million twitter users to interact with our #PassOnPlastic campaign, with an additional 220+ MP’s and MEPs signing up to change their behaviour.

Read more about Sky Ocean Rescue

Read more about our impact investment fund, Sky Ocean Ventures

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