Inspiring others to take action
We believe that what we do goes beyond the confines of our business. We strive to be a responsible business and we aspire to affect real change.
Sky Ocean Rescue
In October 2017 at the Our Oceans Conference in Malta, we made three commitments.
- Firstly, to transform our business operations by eliminating all single-use plastics from our operations, products and supply chain by 2020.
- We will also use our experience in innovation, entrepreneurship and harnessing capital to help turn off the tap of plastics going into the ocean. Through a commitment of £25 million, over five years, we will launch a fund to invest in these new ideas
- We want to use our channels and news platforms to shine a spotlight on the issues affecting ocean health and inspire people to make a change in their everyday lives. As part of this we are partnering with WWF, with the aim to protect 1/3 of the earth’s Oceans.
We have a strong history of taking the lead on environmental issues. Our previous campaign, Sky Rainforest Rescue helped to raise more than £9 million & saved 1 billion trees in Brazil. We saw the impact we can have and have now taken on another critical piece of the global puzzle for a healthy planet – oceans.
Every minute, the equivalent of a truck load of plastic goes in to our oceans, it never decomposes and will remain there forever. If nothing changes by 2050 all the plastic in the ocean could weigh more than all the fish. Sky Ocean Rescue aims to shine a spotlight on the issues affecting ocean health, find innovative solutions to the problem of ocean plastics, and inspire people to make small everyday changes that collectively make a huge difference.
Partnerships and Collaborations
Sky Ocean Rescue have partnered with a broad range of brands, including Premier League and Project 0, all with the intent to raise awareness for marine health and inspire others to take action. We’ve also created our own Sky Kids TV show ‘Dive in & Do it’ to encourage young people to get involved with the campaign too. Alongside this, we’ve been working with Premier League on their ‘Primary stars’ programme to help produce content for school modules with the programme reaching 15,000 schools, further encouraging action from young people.
Our online presence has also led to over 1 million twitter users to interact with our #PassOnPlastic campaign, with an additional 220+ MP’s and MEPs signing up to change their behaviour.