At Sky, we go beyond the screen to bring you the Bigger Picture. We are inspiring more people to participate in sport, creating new opportunities for young people to express themselves and taking positive action to drive change on major issues in the world today. We strive to create a better world for the next generation.
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Our strategy

Our Bigger Picture strategy sets out our three main ambitions as a leading media and communications company:

  • To be an inspirational business – Whether this is through our environmentally friendly behaviour, producing and distributing the most accessible products and services or setting the standards for ways of working.
  • To inspire young people to be their best – Sky currently focus on a broad range of young people that show high-potential in sports, ocean-health and technology to provide and support their talents to flourish. We do this through Sky’s Academy Studios and three dedicated Scholarship Schemes.
  • To inspire others to take action – We aim to use the full power and scale of Sky’s voice to inspire and encourage our 23 million customers, schools, clubs, NGOs businesses and 30,000 employees to take action on the most current global issues.

These are underpinned by our strong responsible business commitments to have a positive environmental footprint, provide customers with the best experience and ensure that Sky is an inclusive employer.

Developing our Bigger Picture strategy:

  • We listen to and learn from our people and wider stakeholders.
  • We assess the material sustainability risks to our business.
  • We identify the opportunities we have as a leading media and communications company to make a positive difference to society.

From this we build our sustainability strategy and determine our material areas of focus. We’ve aligned our strategy to the UN Sustainable Development Goals to make sure we contribute to these internationally agreed ambitions and the issues that have most impact.