NOW TV launches hayu Pass prior to highly anticipated premiere of Keeping Up with the Kardashians – Season 15

Thursday 19 July 2018

Get set for a US reality TV binge-fest as streaming service NOW TV adds the hayu Pass to its range of contract-free, pick-and-mix passes. The hayu Pass is launching ahead of the August 6th Season 15 premiere of Keeping Up with the Kardashians and will ultimately let you enjoy over 200 reality shows for just £3.99 per month.

Offering over 6,000 episodes of explosive reality direct from the U.S., fans will be able to indulge in the latest baby and business drama from the ever-expanding Kardashian clan, watch friendship break-ups and make-ups in The Real Housewives franchise, or tune in for surgical miracles on Botched, as Doctors Dubrow and Nassif fix plastic surgeries gone wrong.

Gidon Katz, Managing Director of NOW TV, said: “If you’re serious about keeping up with the Kardashians and can’t wait for your next Real Housewives fix then the hayu Pass on NOW TV has you covered. Stream all the gossip from over 200 reality shows as soon as they air in the U.S. – no dramas!”

“As a world-leading producer of reality content, NBCUniversal is delighted to be partnering with NOW TV for the all-reality service, hayu,” commented Hendrik McDermott, SVP, Branded On-Demand, NBCUniversal International.

“By subscribing to the hayu Pass on NOW TV, reality fans can access the service on multiple devices, watching brand new hit series from the U.S. – where and when they want. Beyond selecting from over 6,000 episodes and over 200 series of hayu’s top reality content – the majority of which debut on the same day as their U.S. launch – fans can access complete box sets so they can catch up on almost every series from the very beginning.”

The new hayu Pass joins NOW TV’s existing range of entertainment, movies, sports and kids passes, with prices starting from just £3.99 a month. All five passes can be streamed on the NOW TV Smart Stick and NOW TV Box, as well as a range of other devices with the NOW TV app.

• Entertainment Pass (£7.99) – watch over 300 Box Sets and 11 channels not on Freeview including Sky Atlantic

• Sky Cinema Pass (£9.99) - enjoy over 1,000 movies on demand and a new premier every day.

• Sky Sports Pass (Day - £7.99, Week - £12.99, Month - £33.99) – see our biggest live matches and events on 10 Sky Sports channels.

• Kids Pass (£3.99) – watch six live channels and thousands of kids TV shows on demand

• hayu Pass (£3.99) – stream over 200 reality shows as soon as they air in the U.S.

For more information or to start a 14-day free trial of the hayu Pass on NOW TV visit


Notes to editors

*hayu Pass may still be building episode volume at launch; full episode count of 6,000 episodes to be reached within first month.

About NOW TV

NOW TV is a pick-and-mix TV streaming service that lets you choose from a range of passes contract free.

Available anytime, anywhere in the UK, you can watch through a NOW TV Box or NOW TV Smart Stick, or on the web. The NOW TV app is also available on over 60 devices.

Whether you’re into big dramas, blockbuster movies, live sports, US reality TV or just some extra TV for the kids, NOW TV offers five passes which include the latest and best TV and movies: Entertainment, Sky Cinema, Kids, hayu and Sky Sports.

This includes Sky Atlantic, over 300 Box Sets on demand, all 10 Sky Sports channels and over 1,000 movies – all available with no contract.

For more information visit

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NBCUniversal International

NBCUniversal’s international operations outside the U.S. include film and television distribution, home entertainment distribution, channels, film and television production, theme parks and news operations, with over 2,600 employees in 36 offices around the world. NBCUniversal is a subsidiary of Comcast Corporation.