“This is an important step both for our company and for Sky families. And we are very proud of it” comments Maximo Ibarra, CEO of Sky Italia. “We have made an important investment in creating Sky WiFi, because we believe that technology is key to innovation and connecting people to all the content they love. And this is exactly what we want to do with Sky WiFi, a truly stable and high performing pure fibre connection that gives our customers the opportunity to have a real Hub at home. A Hub that offers all the best in one solution alongside Sky’s content and Sky Q’s unmatched viewing experience. This is our way of improving people's day-to day lives as well as making a significant contribution to the spread of ultra-broadband connections in Italy, which – as we have clearly seen
during this emergency period – are truly essential."
THE UNIQUENESS OF SKY WIFI: BRINGING TOGETHER SKY’S ULTRA NETWORK, OPEN FIBRE’S FTTH NETWORK AND COMCAST’S SMART HUB
Sky’s Ultra Network can smartly modulate bandwidth capacity and expand it according to the data traffic. The direct interconnection with the main content providers and OTT services providers allows streaming video content to run on Sky’s network with the highest quality and stability possible. Furthermore, its streamlined architecture designed with a reduced number of joints - the so-called PoP - allows customers to make the most of Open Fiber's FTTH with reduced energy consumption.
Thanks to a wholesale agreement signed with Open Fiber, Sky's Ultra Network connects with OF's FTTH infrastructure, allowing Sky WiFi to reach 26 of the main Italian towns at launch and more than 120 by the summer, thus covering most of the Italian capitals and 5 large districts in Rome.
Furthermore, Comcast’s smart Hub ensures an excellent signal all over the house allowing customers to fully exploit its extraordinary full potential.
Therefore, Sky WiFi optimises the quality and the performance of the fibre connection at all levels.
A COMPLETELY DIFFERENT “BROADBAND EXPERIENCE”
The Sky WiFi Hub creates an ecosystem that allows all family members to use multiple devices simultaneously – TV, computer, tablet, smartphone, games console - even at peak times and with all the bandwidth needed to download and view content or to play online.
Its algorithm processes data in real time from devices in the household ensuring a fluid browsing experience in every corner of the house, minimising structural barriers and external interferences as well as automatically self-adjusting to ensure the best signal coverage.
Furthermore, thanks to the Sky WiFi app, customers can manage and personalise their ultra-broadband network. It is like having a “remote control” on their smartphones. Through this app, users can create a profile for each member of the family, pause WiFi or schedule a WiFi switch off on devices linked to one profile as well as activating the Parental Controls to block unsuitable content for minors.
Customers may also easily change the password at any time. This allows quick and easy set up for devices without having to re-enter the initial password several times.
Last but not least, the Sky WiFi Hub delivers an excellent signal in very large homes or on multiple floors thanks to Sky WiFi Pods. These devices, which are more than simple "extenders", enable customers to use Sky WiFi anywhere, creating a "mesh" network throughout the home.