Sky rewards millions of customers with the launch of a major new loyalty programme, Sky VIP

Thursday 3 August 2017

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Today Sky announces the introduction of Sky VIP, the first tenure based loyalty programme in the TV and Broadband sector. The longer you’ve been a customer, the better the rewards become.

The new loyalty programme will offer hundreds of thousands of free tickets to all customers, including top sports events such as the British Masters and the Premier League, exclusive preview screenings of the latest films and prize draws for money can’t buy experiences such as the chance to visit filming locations of Game of Thrones.

And with the rewards getting better with time, customers who’ve been with Sky for longer will be able to access more benefits including a new preview channel Sky Atlantic VIP, the latest and best Sky technology with free set-up for Sky Fibre, free Sky Go Extra and free Sky Q set-up, as well as priority customer service.

Commenting on the launch of the programme, Stephen Van Rooyen, Sky’s UK and Ireland Chief Executive, said:

“Sky has always been a customer led company and the launch of Sky VIP is about putting our existing customers first and showing we value their loyalty. This isn’t about tactical deals or collecting points – it’s about offering genuine experiences and benefits we know our customers value and which only Sky can offer.

“That’s why we are gathering every single ticket that we have from our sports partners and giving them to our customers, alongside free tickets to exclusive film previews and money can’t buy experiences. And for our most loyal customers, who we know want the latest kit and best possible service, we’ll be offering access to our best technology as well as priority customer service.

“But it doesn’t stop there - this is only the beginning as Sky VIP will keep expanding, with more benefits and rewards to be added in the coming months.”

Sky VIP has been developed following extensive customer research and feedback, which revealed customers are looking for a variety of rewards. New customers want rewards based on experiences and Sky shows, while priority service and access to the latest technology is more appealing to those that have been with Sky for longer.

Sky VIP lives in the My Sky app which has been designed to offer each and every customer a direct and personalised experience with Sky, from accessing the loyalty programme right through to being able to instantly manage their accounts with up to date information and customer service.  

Customers can join Sky VIP now by downloading the app to discover the exclusive range of personal rewards available to them. On joining, all customers can access their free Welcome Gift of a Sky Store movie and find out their membership tier, based on the length of time they've been with Sky. 

The four tiers are Silver (0-3 years), Gold (3-8 years), Platinum (8-15 years) and Black (15+ years). Each tier gives even more new benefits, as well as access to the rewards in the previous levels. Customers who’ve been with Sky the longest will be able to access all of the exclusive rewards and benefits on offer.

Some of the initial rewards available to all customers as the programme launches are:         

  • The chance to get closer to the Sky shows customers love with prize draws for extraordinary experiences including  an all-expenses paid trip to Iceland to see some of the filming locations for Game Of Thrones.
  • Free tickets to major sporting events including the Premier League and EFL, international and domestic cricket, Autumn Internationals, the NFL International Series and European Tour Golf, as well as exclusive Sky Sports events where customers will get VIP treatment and hospitality.        
  • The opportunity to watch the latest films before anyone else, with free tickets to exclusive cinema preview screenings across the country        
  • Free tickets to a range of other special events across the UK, which include being in the audience for some of your favourite Sky shows, such as Thronecast, Soccer AM and A League of Their Own; tickets to National Theatre Live screenings and tickets to Goodwood.

While for customers who’ve been with Sky for longer, the rewards also include special offers to get the very best out of Sky for less. The initial rewards include:

  • Free Sky Go Extra, so customers can download and watch Sky shows wherever and whenever they want 
  • Sky Atlantic VIP – a new channel where customers can watch some of Sky Atlantic’s new shows 24 hours before they’re on Sky Atlantic, including Sky Original Productions and HBO and Showtime series
  • Free fibre set-up to enjoy superfast Sky Fibre broadband        
  • Free Sky Q set-up to enjoy Sky’s most advanced TV experience ever

The launch of Sky VIP is part of Sky's commitment to giving customers great value. It follows the successful launch of Sky Italia’s loyalty programme and last year’s Christmas gift to UK customers, which gave Sky TV customers Sky Box Sets for three months or a Sky Store Buy & Keep voucher.


For further information please contact:

Shannen Jones, Sky Entertainment and Product PR


Download the My Sky app here: Google Play or itunes

For an embed link to Sky VIP video visit:

Further details on the initial rewards and benefits available for launch:

VIP rewards table.jpg

About Sky

Sky is Europe's leading entertainment company, serving 22.5 million customers across five countries - UK, Ireland, Germany, Austria and Italy. The company has annual revenues of £12.9 billion and is Europe’s leading investor in television content with annual programming spend of over £6 billion.

From exclusive partnerships with HBO and Showtime, to Sky Original Productions, Sky offers the best and broadest range of content along with the best viewing experience to suit each and every customer. Whether that’s through the multi-award winning next generation box, Sky Q, or Sky’s contract-free online streaming service, NOW TV, customers have access to the latest movies, drama, sports and kids entertainment wherever and whenever they like. This is all supported by Sky’s best in class customer service.

Sky’s success is not just based on what the company does but how it does it. Named as one of the Top 10 Green Companies in the World by Newsweek, one of the world’s most recognised rankings of business’s environmental performance, Sky ensures its responsible business strategy is embedded right across the group. 

Sky has over 31,000 employees and is listed as one of The Times Top 50 employers for women. Sky is listed on the London Stock Exchange (SKY).