announces the introduction of Sky VIP, the first tenure based loyalty
programme in the TV and Broadband sector. The longer you’ve been a customer,
the better the rewards become.
loyalty programme will offer hundreds of thousands of free tickets to all
customers, including top sports events such as the British Masters and the
Premier League, exclusive preview screenings of the latest films and prize
draws for money can’t buy experiences such as the chance to visit filming
locations of Game of Thrones.
And with the
rewards getting better with time, customers who’ve been with Sky for longer
will be able to access more benefits including a new preview channel Sky
Atlantic VIP, the latest and best Sky technology with free set-up for Sky
Fibre, free Sky Go Extra and free Sky Q set-up, as well as priority customer
on the launch of the programme, Stephen Van Rooyen, Sky’s UK and Ireland
Chief Executive, said:
always been a customer led company and the launch of Sky VIP is about putting
our existing customers first and showing we value their loyalty. This isn’t
about tactical deals or collecting points – it’s about offering genuine
experiences and benefits we know our customers value and which only Sky can
we are gathering every single ticket that we have from our sports partners and
giving them to our customers, alongside free tickets to exclusive film previews
and money can’t buy experiences. And for our most loyal customers, who we know
want the latest kit and best possible service, we’ll be offering access to our
best technology as well as priority customer service.
doesn’t stop there - this is only the beginning as Sky VIP will keep expanding,
with more benefits and rewards to be added in the coming months.”
Sky VIP has
been developed following extensive customer research and feedback, which
revealed customers are looking for a variety of rewards. New customers want
rewards based on experiences and Sky shows, while priority service and access
to the latest technology is more appealing to those that have been with Sky for
lives in the My Sky app which has been designed to offer each and every
customer a direct and personalised experience with Sky, from accessing the
loyalty programme right through to being able to instantly manage their
accounts with up to date information and customer service.
can join Sky VIP now by downloading the app to discover the exclusive range of
personal rewards available to them. On joining, all customers can access their
free Welcome Gift of a Sky Store movie and find out their membership tier,
based on the length of time they've been with Sky.
The four tiers are Silver
(0-3 years), Gold (3-8 years), Platinum (8-15 years) and Black (15+ years).
Each tier gives even more new benefits, as well as access to the rewards in the
Customers who’ve been with Sky the longest will be able to access all of the
exclusive rewards and benefits on offer.
Some of the
initial rewards available to all customers as the programme launches are:
- The chance to get
closer to the Sky shows customers love with prize draws for extraordinary
experiences including an all-expenses
paid trip to Iceland to see some of the filming locations for Game Of Thrones.
- Free tickets to major sporting events
including the Premier League and EFL, international and domestic cricket,
Autumn Internationals, the NFL International Series and European Tour Golf, as
well as exclusive Sky Sports events where customers will get VIP treatment and
- The opportunity to
watch the latest films before anyone else, with free tickets to exclusive
cinema preview screenings across the country
- Free tickets to a
range of other special events across the UK, which include being in the
audience for some of your favourite Sky shows, such as Thronecast, Soccer AM
and A League of Their Own; tickets to National Theatre Live screenings and
tickets to Goodwood.
customers who’ve been with Sky for longer, the rewards also include special
offers to get the very best out of Sky for less. The initial rewards include:
- Free Sky Go Extra, so customers can download and
watch Sky shows wherever and whenever they want
- Sky Atlantic VIP – a new channel where customers can
watch some of Sky Atlantic’s new shows 24 hours before they’re on Sky Atlantic,
including Sky Original Productions and HBO and Showtime series
- Free fibre set-up to enjoy superfast Sky Fibre
- Free Sky Q set-up to enjoy Sky’s most advanced TV
of Sky VIP is part of Sky's commitment to giving customers great value. It
follows the successful launch of Sky Italia’s loyalty programme and last year’s
Christmas gift to UK customers, which gave Sky TV customers Sky Box Sets for
three months or a Sky Store Buy & Keep voucher.
further information please contact:
Shannen Jones, Sky Entertainment and
NOTES TO EDITORS
Download the My Sky app here: Google Play or itunes
For an embed link to Sky VIP video visit: https://youtu.be/OJUSCM_RxM4
Further details on the
initial rewards and benefits available for launch:
Sky is Europe's leading
entertainment company, serving 22.5 million customers across five countries -
UK, Ireland, Germany, Austria and Italy. The company has annual revenues of
£12.9 billion and is Europe’s leading investor in television content with annual
programming spend of over £6 billion.
From exclusive partnerships
with HBO and Showtime, to Sky Original Productions, Sky offers the best and
broadest range of content along with the best viewing experience to suit each
and every customer. Whether that’s through the multi-award winning next
generation box, Sky Q, or Sky’s contract-free online streaming service, NOW TV,
customers have access to the latest movies, drama, sports and kids
entertainment wherever and whenever they like. This is all supported by Sky’s
best in class customer service.
Sky’s success is not just
based on what the company does but how it does it. Named as one of the Top 10
Green Companies in the World by Newsweek, one of the world’s most recognised
rankings of business’s environmental performance, Sky ensures its responsible
business strategy is embedded right across the group.
Sky has over 31,000
employees and is listed as one of The Times Top 50 employers for women. Sky is
listed on the London Stock Exchange (SKY).