Introducing Sky Sports+, giving more choice to sports fans via live streams and a new dedicated channel, at no extra cost

Wednesday 8 May 2024
  • Sky Sports customers can enjoy over 50% more live sport this year
  • Four times as many matches from the EFL with all 72 teams featured over 20 times a season
  • Every match from the men’s Super League and coverage from the ATP & WTA Tours, US Open, PGA Tour and more all available via live streams
  • Sky Sports + offers the capability to show up to 100 events concurrently
  • Integrated into Sky TV, streaming service NOW and the new, improved Sky Sports mobile app - providing a more personalised experience, making it easier for fans to follow their teams and sports

Launching this August, Sky Sports+ will be transformational in the amount of choice sports fans will have access to via live streams, the mobile app and a dedicated new channel, all at no extra cost. With more coverage than ever before from the EFL, both tennis Tours and men’s Super League, Sky Sports customers can enjoy over 50% more live sport this year.

Integrated into Sky TV, streaming service NOW, and a revamped Sky Sports mobile app, Sky Sports+ will make it easier for fans to browse, discover and watch the sport they love. With the capability to show up to 100 live events via concurrent streams, fans will have more choice than ever before on what to watch, while the dedicated Sky Sports+ linear channel will showcase a selection of the best live sport.

Sky Sports+ comes at the start of a new long-term and landmark partnership with the EFL, with over 1,000 EFL games a season featuring every team more than 20 times, and every Championship club on at least 24 occasions. The scale of Sky Sports+ will be evident from the opening weekend of the 2024/25 season, with every game from across all three divisions - the Championship, League One and League Two - streamed live, a first in broadcasting history.

Jonathan Licht, Managing Director at Sky Sports, said: “Exceptional sport, covered in an innovative and compelling way, has been a big part of our history. With the introduction of Sky Sports+, we are now able to offer sport fans more choice and an even better experience when watching the live action, at no extra cost.

“For the first time, we will broadcast every game live from across the EFL on the opening weekend. It’s going to be a huge moment for football fans up and down the country and is a fitting way to kick off our ground-breaking new partnership with the EFL. And this is just the beginning; Sky Sports+ unlocks the potential for us to keep evolving and finding new ways to deliver brilliant sport to our customers.”

It’s not just greater choice that subscribers can look forward to; Sky Sports+ will give exclusive access to Sky’s great sports documentaries, such as the much-anticipated Darts documentary, two weeks before anyone else. With new and enhanced features, the viewing experience will be more immersive for fans, giving greater optionality on how they watch their favourite sport. Live pause and rewind will be available on all concurrent streams, and the ‘Recap’ feature currently available for Premier League and Championship games will also be made available for EFL games shown on the Sky Sports+ linear channel.

Once live, customers with a full Sky Sports subscription won’t need to do a thing; Sky Sports+ will simply drop into the existing Sky experience, across Sky Glass, Sky Stream, Sky Q, and NOW.

The revamped Sky Sports app will also become the ultimate home of sports streaming on mobile devices with Sky Sports+ streams accessible via event centres in the app. New personalisation features will help fans follow their favourite teams and competitions more easily. An improved multi-sports scores section will offer fixtures, live scores and an extended view beyond the usual seven-day football calendar. Refreshed design and navigation, including a much-requested dark mode will improve usability.

For instant, contract-free access to all Sky Sports channels, non-Sky subscribers can purchase a NOW Sports Day or Month Membership. From August, this will also include every single live Sky Sports+ stream and on demand catch-up content. As part of the Sky Sports+ launch, NOW members will also be able to pause and rewind live sports content for the first time.

The full Sky Sports package includes an unrivalled line-up of sport and record audiences tuned in during 2023. Football fans can watch more coverage of domestic leagues with Sky Sports than any other broadcaster, including Premier League, EFL, SPFL, and WSL. Through long-term deals, sport fans can continue to enjoy award-winning coverage of Formula 1 and England domestic cricket. 2024 has also seen the return of tennis and a ground-breaking Super League deal where every match will be covered live. This, on top every golf Major, NFL, netball, darts, boxing, summer rugby union internationals, means that Sky Sports has something for every sports fan.