Italian Sky Original production Gucci – Fine Dei Giochi (w/t) to begin filming in spring 2026

Sky today announces new Italian Sky Original series Gucci – Fine dei Giochi (W/T) – a modern family epic about the power of a name, the price of fame, and the allure of success and money – lots of money. Filming will commence in spring 2026 and the series will be directed by Gabriele Muccino (The Last Kiss, The Pursuit of Happyness, There Is No Place Like Home).  

The series will offer a unique portrait of the most iconic family in the Italian luxury world, where passions, revenge, and unbridled ambitions will intertwine in a sweeping family saga marked by a murder — that of Maurizio Gucci — which sealed the end of an era.

The series will unfold across multiple timelines to tell the story of a family at the helm of an empire that captivated the world. A brand that defined Made in Italy, created by a family able to transform a small leather workshop into a global symbol of style and prestige. Yet, behind the golden façade of success and luxury lies the fragility of a power built on image, ambition, and rivalry, ending up in a story of conflict, passion, and characters that defined an era.

Through the eyes of two women – Patrizia Reggiani, who married Maurizio and was later convicted of orchestrating his assassination, and Allegra Gucci, the daughter seeking to piece together the truth and her family’s identity — unfolds a timeless drama: that of a great Italian dynasty, consumed by a power struggle that ultimately led to its self-destruction.

The series, written by Isabella Aguilar, Flaminia Gressi and Gabriele Muccino, is based on the memoir ‘Fine dei giochi Luci e ombre sulla mia famiglia’ by Allegra Gucci, daughter of Patrizia Reggiani and Maurizio Gucci.

Co-produced by Sky Studios and Lucky Red.

PR Contact: Lily.Hunt@sky.uk