Last week we announced a new collection of always-on subtitled kids’ content and our support for the Turn On the Subtitles campaign. TOTS is reaching out and raising awareness of the benefits of children watching content with same language subtitles. Their eye-tracking research shows that 94% of children engage with subtitles while watching their favourite shows and begin to improve their spelling, grammar and vocabulary, often unaware they are learning.
Working in partnership with WarnerMedia and ViacomCBS UK, we have curated a collection of kids content with the subtitles permanently on. It includes more than 500 of our most popular episodes of kid’s content like SpongeBob SquarePants, PAW Patrol and Gumball as well as some of our Sky Kids Originals like Pirates Love Underpants and Moominvalley.
At Sky, we connect millions of children to the entertainment, learning and factual shows that they love. We’re proud to support this simple initiative, that could play an important role in developing the skills and prospects of our next generation. It’s incredible that something as simple as turning on the subtitles could have far reaching consequences that you simply cannot put a price on.