Sky is making TV even safer for kids
with the launch of a brand-new Kids Safe Mode on
Kids Safe Mode will provide a safe
space for kids to watch child-friendly TV at home. The new setting will allow parents
to lock their Sky Q box in the Kids section, by simply selecting the setting
and entering their TV PIN. Once activated, all non-kids’ content including live
TV channels, recordings, on-demand shows and apps will be blocked, meaning that
the little ones will only be able to see and explore content (up to the age 12)
that is just for them.
Kids Safe Mode is the latest feature
being rolled out as part of Sky’s commitment to ensure children are safe whilst
watching TV and spending time online.
Stephen van Rooyen,
Chief Executive UK & Ireland
commented: “At Sky, we go further than anyone else to ensure we put families first
when developing our services. Sky Q’s new Kids Safe Mode is a super simple way for
parents to have ultimate peace of mind when their children are watching TV.”
Kids Safe Mode will also be joined by
a new parents guide set to launch later this year from Sky and Common Sense Media
to help parents make more informed choices about what their children watch. This
along with Sky’s existing family-friendly features will give customers access
to the most comprehensive protection across TV and online.
Tools already available to customers
free tool that allows users to filter which websites are seen in the home, protecting
against malware and phishing infected sites across all internet connected
dedicated streaming service where kids can watch their favourite shows and play
games in a child-friendly environment. Parents can create personalised age
profiles for their children using the Sky Buddy avatars, so they can only
access the content that is right for them.
Family setting, is on by default, helping to protect younger viewers from
inappropriate content. Customers can also block access to apps and online
video, to ensure any movies over a certain rating are PIN protected
automatically and even PIN protect specific recordings with the ‘Lock’
Kids Safe Mode will roll out to Sky Q
customers from this Spring.
activated, Kids Safe Mode will lock viewers into Sky’s kids’ section which
contains content for 0 – 12 year olds.
Safe Mode can be activated on any Sky Q box in the home, allowing parents to
watch their favourite shows in one room and the kids to watch TV safely in
Safe Mode will still be enabled after switching your box on from standby,
re-boot or power failure.
- Sky recommends parents change their
PIN from its default to help protect younger viewers from accessing unsuitable
content across live channels, on demand and recordings.
Broadband Shield is available at no extra cost to all Sky Broadband customers.
Sky Kids app can be downloaded by all new and existing customers with the Sky
Kids pack from Google Play and Apple’s App Store using a compatible tablet or
Sense Media: The new content parents guide will launch on Sky Q later this
23 million customers across seven countries, Sky is Europe’s leading media and
entertainment company and is proud to be part of the Comcast group.
have 31,000 colleagues and together we want to connect our customers to more of
what they love, including our award-winning original productions, like Patrick
Melrose and Save Me, and great shows from our partners including, HBO, Showtime
and Warner Bros. And our cover improving technology makes it even easier for
customers to watch more of the shows they love with personalised
recommendations and voice control and, our online streaming service, NOW TV,
bring all the enjoyment of Sky with the flexibility of contract free
treat our customers better than anyone else in our filed, as Ofcom’s complaints
date shows, and we look after our staff too. Sky is one of The Times Top 50
employers for women and we’re in Stonewall’s list of Top 50 LGBT-Inclusive
We also use our position as the
leading entertainment business in Europe to do the right thing. As part of Sky
Ocean Rescue campaign, we’re committing to be completely single use plastic
free by 2020, we’re investing £25million over five years in ocean-saving tech
and we’re supporting the WWF to protect our oceans with designated Marine