Roald & Beatrix: The Tail Of The Curious Mouse becomes Sky’s biggest rated Christmas Show ever

Monday 11 January 2021
  • Sky original, Roald & Beatrix: The Tail Of The Curious Mouse, launched on Sky One with a 7 day cumulative audience of 3.12m, making it the biggest rating show of the Christmas period for Sky ever.
  • Sky One’s festive schedule proved a hit with viewers, with Jack and the Beanstalk: After Ever After drawing in a cumulative audience of 1.77m to date which is up on the previous year’s Cinderella: After Ever After and other shows such as A League of Their Own Christmas Special bringing in a strong audience of 1.6m.
  • Viewers also tuned into content on Sky Arts and Sky Comedy, as both channels reported their best ratings ever across New Year’s Eve and New Year’s Day respectively.
  • According to BARB data, 2020 is Sky’s best Christmas ever (since 2002), as the Christmas Eve-Boxing Day period was up +29% YoY across the Sky Entertainment channels.
  • Roald & Beatrix: The Tail Of The Curious Mouse, is inspired by the true story of when a six-year old Roald Dahl set off on a big adventure to meet his favourite author, Beatrix Potter. It’s a magical story of what can happen when you are brave enough to follow your dreams… The one-off Sky original has been described as “a beguiling Christmas treat” and ”a charming festive story” by critics.

Critical Acclaim for Roald & Beatrix: The Tail Of The Curious Mouse

  • “A truly heart-warming tale” Daily Telegraph
  • “A charming festive story” Daily Mail Weekend
  • ***** - Mail On Sunday
  • “A beguiling Christmas treat” Daily Telegraph
  • “One of the very best things on this Christmas” The Times
  • “Moving and magical” The Times
  • “A must watch” Spectator Life

Roald & Beatrix: The Tail Of The Curious Mouse is available on Sky On Demand and streaming service NOW TV.

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