Deal will include a number of new releases exclusively for Sky Cinema customers including the upcoming highly anticipated holiday rom-com Happiest Season starring Kristen Stewart
Sky, Europe’s leading media company, and Entertainment One (eOne), Hasbro’s entertainment studio (owners of iconic brands like Dungeons and Dragons, Action Man, Magic: The Gathering, My Little Pony, Transformers, Monopoly and Power Rangers), have announced a long-term partnership that will bring Sky customers hundreds of hours of blockbuster movies. The new deal makes it even easier for customers to access the content they want, all in one place, on Sky Q.
The deal covers both eOne’s existing library and new releases in development.
As a result of the deal, almost 200 movies from eOne’s library will be available to Sky Cinema customers at no extra cost. In addition, starting from summer 2021, Sky will have the pay TV rights for eOne’s first-run feature films including the animated kids’ title Two by Two: Overboard! which debuted in October at the top of the U.K./Ireland box office.
Movies from eOne’s rich content library will be coming to Sky, including the Twilight and Divergent franchises, Young Victoria, Dallas Buyers Club and Looper. A number of new releases will also be available exclusively to Sky Cinema customers including the upcoming highly anticipated holiday rom-com Happiest Season starring Kristen Stewart, Mackenzie Davis, Alison Brie, Aubrey Plaza, Dan Levy, Victor Garber and Mary Steenburgen, which bypassed a UK theatrical release due to the pandemic. Existing movie library titles are available now to Sky Cinema and NOW TV Cinema Pass customers in the UK and Ireland.
Stephen van Rooyen, EVP & CEO UK & Europe Sky said: “We’re incredibly excited to partner with eOne and bring their award-winning world-class content to our audiences. Sky Q makes it easy for customers to access the content they love, all in one place, and this new deal will expand the impressive range of films already available.
“This year alone we've struck agreements with Disney, Discovery, Sony and DreamWorks Animation to increase the variety of content available on Sky Q, and recently we’ve brought lifestyle and entertainment apps like Fiit and Roxi onto the platform. Throw in our comprehensive sports offering and our popular Sky Originals and there’s something for everyone on Sky Q. Our deal with eOne is just another example of us listening to customers and bringing them more of what they want.”
Stuart Baxter, President, International Distribution, eOne said: “We’re delighted to be expanding our relationship with Sky on this ground-breaking deal, especially during these challenging times. A partnership of this scale marks one of the biggest strategic deals we’ve done this year. We’re confident they will be a brilliant marketing partner for our content, working with us through the entire lifecycle.”
Sky customers already have access to content from Netflix, Disney+ (UK and Ireland), Warner Media (HBO), Showtime, Discovery, Fox, Sony and many other partners in each of our markets. We bring the best entertainment together all in one place, on Sky Q, easy.
eOne is one of the leading independent film distributors in the UK and is behind many of the highest grossing independent films ever released in the market. eOne has generated over £1.13 billion at the UK and Irish box office and released an impressive and diverse slate of films across the past twelve years, achieving twenty box office number 1 films including Stan & Ollie, The Girl on the Train, The BFG, 12 Years a Slave, The Twilight Saga, and more recently Sam Mendes’ WW1 epic 1917.
The quality and pedigree of the catalogue has also been recognized with an incredible 11 Best Picture Academy Awards® nominations and 4 Best Picture wins for The Kings Speech, 12 Years a Slave, Spotlight and Green Book. At the British Academy Film Awards (BAFTA) eOne and Momentum titles have achieved a collective 24 wins including 7 awards for this year’s big winner 1917 which was recognized for Outstanding British Film and Director alongside Best Film.
The deal was brokered by eOne’s Dan Gopal, Executive Vice President, Sales, EMEA and Patrick Roberts, Vice President, International TV Sales and Sky’s Katie Keenan, Head of Acquisitions, Movies and Maud Letreguilly, Head of Content Acquisitions.
Sky is Europe’s leading media and entertainment company and is proud to be part of the Comcast group. Across six countries, we connect our 24 million customers to the best entertainment, sports, news, arts and to our own award-winning original content.
Our technology, including the market leading Sky Q, connects people to everything they love - TV, music, games, online video, fitness and educational content, all in one place, easy. Our streaming service, NOW TV, brings viewers all the enjoyment of Sky with the flexibility of a contract-free service.
Building on the success of Sky Originals like Chernobyl, I Hate Suzie and Brassic, we are doubling our investment in original content by 2024 through Sky Studios. Sky News provides impartial and trustworthy journalism for free, while Sky Arts, the UK’s only dedicated free-to-air arts channel, makes the arts accessible for everyone. Our new TV and movie studio, Sky Studios Elstree, is expected to create over 2,000 new jobs and generate an additional £3 billion of production investment in the UK over the first five years alone.
We believe that we can be a force for good in the communities in which we operate. We’re committed to being Europe’s first net zero carbon entertainment company by 2030. We take pride in our approach to diversity and inclusion: we’ve been recognised by The Times and Stonewall for our commitment to diversity and we’ve put in place a new programme to invest £30million across our markets over the next three years to tackle racial injustice.
About Entertainment One
Entertainment One Ltd. (eOne) is a talent-driven independent studio that specializes in the development, acquisition, production, financing, distribution and sales of entertainment content. As part of global play and entertainment company Hasbro (NASDAQ: HAS), eOne's expertise spans across film, television and music production and sales; family programming, merchandising and licensing; digital content; and live entertainment. Through its extensive reach and scale, and a deep commitment to high-quality entertainment, eOne unlocks the power and value of creativity.
eOne brings to market both original and existing content, sourcing IP from Hasbro’s portfolio of 1500+ brands, and through a diversified network of creative partners and eOne companies.
Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World's Best Play and Entertainment Experiences. From toys, games and consumer products to television, movies, digital gaming, live action, music, and virtual reality experiences, Hasbro connects to global audiences by bringing to life great innovations, stories and brands across established and inventive platforms. Hasbro’s iconic brands include NERF, MAGIC: THE GATHERING, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE, POWER RANGERS, PEPPA PIG and PJ MASKS, as well as premier partner brands. Through its global entertainment studio eOne, Hasbro is building its brands globally through great storytelling and content on all screens. Hasbro is committed to making the world a better place for children and their families through corporate social responsibility and philanthropy. Hasbro ranked No. 13 on the 2019 100 Best Corporate Citizens list by CR Magazine and has been named one of the World’s Most Ethical Companies® by Ethisphere Institute for the past nine years. We routinely share important business and brand updates on our Investor Relations website, Newsroom and social channels (@Hasbro on Twitter and Instagram).