Sky celebrates contribution of women to sport, entertainment and news on International Women’s Day

Sunday 8 March 2020

Today, on International Women’s Day, Sky is celebrating new initiatives across sport, entertainment and news that put a spotlight on women’s experiences.

Sky has announced that it is showcasing live women’s sport including the Women’s Six Nations, Women’s National Basketball Association and the Netball Superleague to brand new audiences via Sky Sports YouTube channel. Making women’s sport available digitally will allow even more people to engage with some of the world’s best female athletes.

Customers will be able to watch a new documentary film called ‘This Changes Everything’ which is led by Geena Davis and talks about the influence of women in film. Sky Cinema will also featuring a pop-up called Women in Film from 2nd March to 8th March. Customers will be able to watch 50+ titles that celebrate the work of women in film.

Sky News is planning three features with a focus on violence and abuse against women in South America with a focus on Guatemala, Honduras and El Salvador.

“It’s always important to highlight women’s contribution to sport, entertainment and news, especially on International Women’s Day. Young women and girls need to see role models they can look up to on their screens – whether they be sporting heroes or superheroes.”

Debbie Klein

Group Chief Marketing, Corporate Affairs and People Officer at Sky

Notes to Editors

Sky publishes its on-screen and off-screen gender split for its entertainment content as part of the Creative Diversity Network’s Diamond report.

For further information:

Dale Bihari, Senior Corporate Communications Manager, Sky / 07866 896512

About Sky

With 24 million customers across seven countries, Sky is Europe’s leading media and entertainment company and is proud to be part of the Comcast group. Our 32,000 employees help connect our customers to the very best entertainment, sports, news, arts and to our own local, original content.

Following the success of Sky originals like Chernobyl, we plan to double our investment in original content by 2024. We’re also developing a new TV and movie studio, Sky Studios Elstree, which is expected to lead to the creation of over 2,000 new jobs and generate an additional £3 billion of production investment in UK creative sector in the first five years alone.

Our technology allows customers to watch what they want, when they want, how they want, and as we connect millions of families to content they love, we believe it is our responsibility to do it safely. That’s why we offer services like Sky Broadband Buddy and the Sky Kids app. And our online streaming service, NOW TV, brings viewers all the enjoyment of Sky with the flexibility of a contract-free service.

We also believe that a company of our scale has a responsibility that goes beyond our business, and into the community. We’re committed to being Europe’s first net zero carbon entertainment company by 2030 – two decades before we have to – and we’re an inclusive employer recognised by The Times and Stonewall for our commitment to diversity.

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