Sky Mobile reveals the lengths fans go to never miss a sporting moment

Thursday 10 June 2021
  • Viewing confessions: New research from Sky Mobile reveals 37% of Brits will use their smartphones to watch their favourite sports at work, with 27% sneakily viewing on the toilet
  • Extreme viewing: Some hardcore fans will slip out of work to watch a match (16%) or even excuse themselves from a family dinner (14%) so they never have to miss a moment this Euros tournament
  • Data boost: Sky Mobile is rewarding customers with 1GB of data each time England, Scotland and Wales score a goal in the upcoming football tournament
  • Watching on the go: More sports fans are opting to watch sport on the go with football (74%) the most popular followed by tennis (33%), Formula One (28%) and cricket (28%)

New research from Sky Mobile, voted Best Pay Monthly and Best Value Pay Monthly network by Uswitch, reveals more than a third of Brits (37%) watch their favourite sports via their smartphone at work, with over a quarter (27%) viewing on the toilet or in a restaurant (26%).

The study of 2,000 sport fans found 16% will slip out of work, use their annual leave (16%) or excuse themselves from a family dinner (14%) to make sure they catch every match moment of the Euros tournament.

The research comes as Sky Mobile launches #SkyMobileGoals1, rewarding customers with free data each time England, Scotland and Wales score a goal throughout the football tournament.

To raise awareness of the initiative, Sky Mobile is working with former England goalkeeper, David Seaman.

“The Euros holds a special place in my heart, and I’ll never forget the save that sent England into the semi-finals in ’96,’’ says Seaman. ‘’As a spectator this time round, I know I’ll be glued to my phone and what better way to celebrate a goal than with a free data boost thanks to Sky Mobile!’’

Watching on the go

The study also found that three fifths of Brits are watching more sport via their mobile phone than they were 12 months ago (61%), with football (74%) the most popular sport to watch via mobile apps, followed by tennis (33%), Formula One (28%) and cricket (28%) respectively.

Meanwhile, with the summer of sport now upon us, the upcoming Euros tournament (55%) is set to be the most watched sports event via our mobile phones, followed by the return of the football this August (43%), the British Grand Slam (32%) and the upcoming Summer Games (31%).

However, one in five have said they’ve often missed a key sporting event as they didn’t have enough data on their mobile phone, with almost half (49%) relying on a family member or friend to watch sport on their device because they didn’t have enough data in their current mobile plan.

Data Boost

With watching live sports virtually (37%) and going to a live sporting event (31%) amongst the things Brits are most looking forward to this summer, Sky Mobile is getting in on the sporting action via a special data boost for Sky Mobile customers.

To join in the celebrations and receive free data each time there’s a goal for England, Scotland and Wales, customers can simply register by visiting https://www.sky.com/shop/pre-reg/back-of-the-net.

Sky Mobile will add the relevant 1GB data boosts to their Sky Piggybank subject to the number of goals scored by the home teams.

“After waiting for an entire year for this tournament to take place, we hope our free data boost for Sky Mobile customers can go some way in bringing fans together to cheer on football finally coming home,’’ said Paul Sweeney, Managing Director of Sky Mobile.

Customers are encouraged to follow @SkyUK for the latest news on the #SkyMobileGoals data giveaway.

Note to editors:

Research conducted by OnePoll on behalf of Sky Mobile. Total sample size was 2,000 18+ UK sport fans who own a smartphone. Survey conducted online between 3rd and 6th June 2021.

For T&Cs visit: https://www.sky.com/shop/pre-reg/back-of-the-net.

Sky Mobile benefits at a glance:

Winner of both Best Pay Monthly network and Best Value Pay Monthly network by Uswitch.

  • Roll – Every month your spare data rolls into your Sky Piggybank ready for you to use later or to share with your family
  • Watch – Unlimited streaming of Sky apps so you can enjoy live sports, the best shows and kids’ favourites without using your data
  • Text to Switch – Simply text PAC to 65075 to get your switching code. We’ll take care of the rest
  • Swap – Upgrade to a shiny new phone anytime you like and save money when you swap your old one
  • Mix – Change data plans whenever you like
  • Piggybank – Share spare data in your Sky Piggybank with up to seven SIMs on your account or exchange it for rewards

For more details on Sky Mobile visit sky.com/mobile.

For further information, please contact the Red Sky Mobile team via skymobileteam@redconsultancy.com or the Sky Mobile team directly via: gemma.ratton@sky.uk / jillian.reilly@sky.uk

About Sky

Sky is Europe’s leading media and entertainment company and is proud to be part of the Comcast group. Across six countries, we connect our 23.4 million customers to the best entertainment, sports, news and arts including our own award-winning original content.

Our technology, including the market leading Sky Q, connects people to everything they love – with entertainment from Sky TV, Netflix, Disney+, Amazon Prime Video and BBC iPlayer, and apps like Spotify, YouTube, BBC Sounds, Highbrow, Peloton, Fiit, and more, in one place, easy. Our streaming service NOW brings viewers all the enjoyment of Sky with the flexibility of a contract-free service. Through our new B2B broadband provider, Sky Connect, we offer superfast broadband with business-grade 4G back-up to small businesses in the UK.

Building on the success of Sky Originals like Chernobyl, Gangs of London and Brassic, we are doubling our investment in original content by 2024 through Sky Studios. Sky News provides impartial and trustworthy journalism for free, Sky Arts is the UK’s only dedicated free-to-air arts channel making the arts accessible for everyone and Sky Sports, our leading sports broadcasting service, brings customers some of the biggest and best global sporting events from the Premier League to Formula 1 and everything in-between. Our new TV and movie studio, Sky Studios Elstree, which will open in 2022, is expected to create over 2,000 new jobs and generate an additional £3 billion of production investment in the UK over the first five years.

We believe that we can be a force for good in the communities in which we operate. We’re committed to being Europe’s first net zero carbon entertainment company by 2030 and we’re proud to be a Principal Partner and Media Partner of COP26. We take pride in our approach to diversity and inclusion: we’ve been recognised by The Times and Stonewall for our commitment to diversity and we’ve set ambitious 2025 targets to continue to increase diversity and representation. We’re also committed to investing £30million across our markets over three years to improve our approach to diversity and inclusion, and to tackle racial injustice.

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