This week sees the start of Sky Sports’ new multi-million-pound broadcast deal with the Barclays FA WSL. This is the biggest domestic women’s football contract in the world, and our investment will be fed through the game contributing to success from grassroots to elite, both in the immediate and long term.
It also means that Sky Sports customers will be able to watch more of what they love, including many of the most exciting players in the world on our award-winning TV and digital coverage. The WSL has enormous potential to inspire a new generation of football fans and players, and Sky Sports wants to be at the heart of it.
Sky Sports recognises the power it has to positively contribute to women’s sport and to society, and as the Europe’s leading sports broadcaster, is committed to ensuring everyone who engages with its content and products feels represented.
Watch the above video to hear more about this ground-breaking moment for women’s sport.