Ben Stokes, Rory McIlroy, Alex Oxlade-Chamberlain and Katie Taylor join a host of stars from the world of sport to feature in a new Sky Sports campaign calling on fans to continue to be part of sport from the safety of their homes.
All the sportsmen and women appearing in the commercial have agreed their fees will be donated to Sky Cares charity partner, The Youth Sport Trust, who are working tirelessly to help young people stay active and healthy at home throughout lockdown.
Youth Sport Trust Chief Executive Ali Oliver said: “The Youth Sport Trust and Sky Sports share a passionate belief in the power of sport to change lives and unite us, even through the most difficult times.
“We are phenomenally grateful to Sky Sports and the sportsmen and women who have made this generous gesture which will support our work to keep young people healthy, active and well during lockdown.
“Working with Sky Sports, this summer’s National School Sport Week at Home will celebrate the unique potential of sport to bring us all together, while helping the millions of young people missing out on a school sport day this summer.”
Sport is an integral part of everyday life through families and communities. Sport is a passion. Sport provides drama. Sport brings people together. While the live action is paused, sport does not stop.
This passion-fuelled Sky Sports advert aims to inspire everyday people to keep sport a key part of their daily lives, whether that’s at home or from the garden - as athletes such as Max Whitlock, Charley Hull and Joseph Parker demonstrate.
In the absence of live sport, Sky Sports has found innovative ways to keep viewers connected. Rory McIlroy joined Nick Dougherty and Brandel Chamblee were part of a live ‘watch-along’ event that analysed the closing holes of last year’s Players Championship.
In recent weeks Sky Sports has looked back on a summer to remember for the England cricketers in 2019. Ben Stokes, Jofra Archer and Jos Buttler gave insight on the epic closing stages of the ICC Cricket World Cup and that dramatic fourth day at Headingley in The Ashes.
Sky Sports has created The Football Show every weekday morning where players and managers from the Premier League and Football League join the likes of Gary Neville, Jamie Carragher, Jamie Redknapp and Graeme Souness to discuss the breaking news and also share stories from the past.
This week has seen the launch of The Golf Show, The Cricket Show, The Boxing Show, The F1 Show and more across the Sky Sports schedules to give fans the latest news and insight into each sport.
Sky Sports has opened up it’s near 30 year achieve to highlight some of the classic sporting events through the years. Sky Sports Digital & Social media channels continue to provide innovative and engaging content, such as highlights, features and interviews for sports fans to enjoy.
There is a pause in the live action, but sport does not stop on Sky Sports. #IAmSport
Notes to editors:
- Sky has been partnered with The Youth Sport Trust for over a decade, recently making YST the Sky Cares national charity partner for young people..
- This year, Sky will be supporting them through their National School Sport Week at Home in June to promote young people’s health and wellbeing during lockdown
About the Youth Sport Trust
The Youth Sport Trust is a children’s charity working to ensure every child enjoys the life-changing benefits that come from play and sport. It has 25 years of expertise in pioneering new ways of using sport to improve children’s wellbeing and give them a brighter future.
The charity works with more than 20,000 schools across the UK and operates on a local, national and global level. It harnesses the power of sport, physical activity and PE to build life skills, connections between people and support networks which increase young people’s life chances through improved wellbeing, greater attainment and healthier lifestyles.
To donate £3 to the Youth Sport Trust text CHAMP to 70085