The gift of giving: Donate your spare Sky Mobile data to the NSPCC to help fund Childline this Christmas

• The Season of Sharing: Research shows that Brits are more likely to donate to charities this Christmas than last year as positive sentiment towards festive charity donation is up 35%
• Donating Data: As part of Sky Mobile’s partnership with leading children’s charity, the NSPCC, customers can donate spare data from now until 22 December, to help fund the NSPCC’s Childline service for two days over the Christmas period

With the festive season in full swing, minds have turned to planning this year’s festivities. Whilst Christmas has always been the season of giving, this year it seems that giving back will be taking centre stage, with positive sentiment towards festive charity donations up 35% in the past 6 months, compared to this time last year[i]. What’s more, there’s also been a 64% increase in people donating via their mobile device.

This Christmas, Sky Mobile has teamed up with leading children’s charity, the NSPCC, and is asking customers to help fund its vital Childline service over the Christmas period. All customers need to do is donate their spare data, which Sky Mobile will then turn into a monetary donation for the charity.

Customers have saved on average 93GB[ii] of data each, from their unused data automatically rolling over to their Sky Piggybank every month. From today, they will be able to help fund the NSPCC - providing support to children across the UK. By heading to the My Sky app, customers can contribute either 5GB, 20GB or 50GB, with no limit on how many times they can donate. Customers have until 22^nd December to donate their data.

Sky Mobile is hoping to reach 144,000GB donations, which when converted to cash will fund two days of the NSPCC’s Childline service over the Christmas period.

Mike McGrath, Head of Partnerships at the NSPCC says: “We know that for many children Christmas can be really tough. It can be especially difficult for those who are struggling with their mental health or are in homes that are unsafe. Last year we saw a record number of children get in touch with us about loneliness.

“When a child needs help Childline can be a lifeline. This generous donation from Sky Mobile customers, will help Childline counsellors to answer a child’s call for help this Christmas. Thanks to this support, the NSPCC can be here, ready to listen to children across the UK.”

Paul Sweeney, Managing Director of Sky Mobile said: “Christmas is such an important time to give back, that’s why we’re giving our Sky Mobile customers the option to donate their spare data to the NSPCC and help support children who turn to Childline over the festive period.”

Sky Mobile customers can donate their data via the MySky app or visit sky.com/NSPCCDonation. For more details on Sky Mobile visit sky.com/mobile.

Note to editors:

This partnership with the NSPCC forms a key part of the Sky Cares programme that offers Sky employees the chance to volunteer on company time and give back to their local communities. Sky will also use its platforms and reach to inspire action and increase awareness of the NSPCC’s work.

About the NSPCC

The NSPCC is the leading children’s charity fighting to end child abuse in the UK and Channel Islands. Using voluntary donations, which make up around 90 per cent of our funding, we help children who’ve been abused to rebuild their lives, we protect children at risk, and we find the best ways of preventing child abuse from ever happening. So, when a child needs a helping hand, we’ll be there. When parents are finding it tough, we’ll help. When laws need to change, or governments need to do more, we won’t give up until things improve.

Our Childline service provides a safe, confidential place for children with no one else to turn to, whatever their worry, whenever they need help. Children can contact Childline 24 hours a day, 7 days a week, 365 days a year. Our free NSPCC Helpline provides adults with a place they can get advice and support, share their concerns about a child or get general information about child protection. Adults can contact the Helpline 365 days a year.

Sky Mobile benefits at a glance:

• Roll – Every month your spare data rolls into your Sky Piggybank ready for you to use later or to share with your family
• Watch – Unlimited streaming of Sky apps so you can enjoy live sports, the best shows and kids’ favourites without using your data
• Text to Switch – Simply text PAC to 65075 to get your switching code. We’ll take care of the rest
• Swap – Upgrade to a shiny new phone anytime you like and save money when you swap your old one
• Mix – Change data plans whenever you like
• Piggybank – Share spare data in your Sky Piggybank with up to seven SIMs on your account or exchange it for rewards

For more details on Sky Mobile visit sky.com/mobile.

For further information, please contact the Red Sky Mobile team via skymobileteam@redconsultancy.com or the Sky Mobile team directly via: gemma.ratton@sky.uk / jillian.reilly@sky.uk

About Sky

Sky is Europe’s leading media and entertainment company and is proud to be part of Comcast Corporation, a global media and technology company that connects people to moments that matter. Across six countries, Sky connects 23 million customers to the best entertainment, sports, news, arts and to our own award-winning original content.

Following the launch of Sky Glass, we now offer customers our strongest ever line-up of products and services. As well as the new streaming TV with Sky inside and everything integrated, customers can enjoy the award-winning Sky Q with all your favourite channels and apps in one place, and with Sky Go you can now access an even better experience on your devices. Sky TV has new channels, new shows and new deals with Peacock, Paramount+ and more. Sky Mobile was voted Best Pay Monthly and Best Value Pay Monthly network by Uswitch, and with Sky Broadband we’re offering our fastest speeds yet.

Building on the success of Sky Originals like Chernobyl, Gangs of London and Brassic, we are doubling our investment in original content by 2024 through Sky Studios. Our new TV and movie studio, Sky Studios Elstree, is expected to create over 2,000 new jobs and generate an additional £3 billion of production investment in the UK over the first five years alone. Sky News provides impartial and trustworthy journalism for free, Sky Arts is the UK’s only dedicated free-to-air arts channel making the arts accessible for everyone and Sky Sports, our leading sports broadcasting service, brings customers some of the biggest and best global sporting events from the Premier League to Formula 1 and everything in-between. Sky Cinema is the home of Sky Original films with brand new films launching every month alongside an unrivalled range of the latest cinema releases and on demand library.

We believe that we can be a force for good in the communities in which we operate. We’re committed to being Europe’s first net zero carbon entertainment company by 2030 and we’re proud to be a Principal Partner and Media Partner of COP26 – the UN Climate Change Conference. We take pride in our approach to diversity and inclusion: we’ve been recognised by The Times and Stonewall for our commitment to diversity, and we’ve set ambitious 2025 targets to continue to increase diversity and representation. We’re also committed to investing £30million across our markets over the next three years to improve our approach to diversity and inclusion, and to tackle racial injustice.

[i] Based on Twitter analysis from June 2020 – November 2020 and June 2021 – November 2021

[ii] Data as of November 2021