Danja Frech

Danja Frech

Executive Vice President Human Resources & Organisation


Danja Frech has been Executive Vice President Human Resources & Organisation at Sky Deutschland since 25th June 2018. In this role, she is responsible for HR across the German business.

She previously spent two years at GfK SE as Chief HR Officer where she was responsible for all personnel issues worldwide for their 13.000 employees leading a team of 200 HR professionals. Prior to joining Sky she supported the European Leadership team of Goodbaby as their HR Lead for Europe.

Danja has acquired more than 25 years of HR experience during her time at adidas Group, where she last was the Senior Vice President HR Group Functions, Diversity and Inclusion. Danja oversaw Global HR teams in all Regions, working on extensive worldwide organisational and transformation projects and developed international HR concepts.

Her career at adidas also took Danja to Portland, USA for three years. In addition, a Center of Excellence for Diversity and Inclusion was established under her leadership.

She completed a Senior Executive Development Programme Strategy & Leadership at London Business School and the Advanced HR Executive Program at the University of Michigan in 2015.