Elia Mariani

Elia Mariani

Chief Consumer Officer


Elia Mariani has been Chief Consumer Officer at Sky Italia since 2020, with end-to-end responsibility for Sky TV, Sky Business, NOW TV, including the overarching brand positioning, consumer insights, marketing plan, experience, pricing, sales channels and churn retention.

Before taking on this role, he has been Managing Director of NOW TV from 2017 and Director of Strategy from 2014, the year he joined Sky Italia.

After graduating in Engineering from Politecnico di Milano and Imperial College London in 2004, Elia began his career in the United States at Siemens, before returning to Europe where he gained 6 years of experience in strategic consulting. Before joining Sky, he served as marketing manager at Vodafone.