Maximo Ibarra was appointed CEO of Sky Italia on October 1, 2019. Prior to this he was CEO of Royal KPN, a leading telecommunications company in The Netherlands. From 2012 to 2016 he served as CEO and Director General of Wind Tre where he successfully carried out the integration of the 50/50 joint venture between the Italian telecommunications activities of CK Hutchison and VimpelCom.
Since 2005 he is Professor of Marketing and Digital Marketing at the Guido Carli Luiss University & Business School in Rome.
He joined Wind Telecommunications in 2004 and served as Commercial Director. Between 2001 and 2004, Mr. Ibarra held several leadership and commercial positions at FIAT Auto (VP Strategies & Business Development of the Business Unit Servizi), DHL (Commercial Director) and Benetton Group (Global VP Marketing & Communication).
From 1994 to 2001 he served in several marketing related roles at Telecom Italia Mobile and at Omnitel Vodafone and was appointed Consumer Marketing Director.
He earned a degree in Political Science and Economics from Università La Sapienza in Rome and in 1994 he obtained the MBA from the Scuola di Direzione Aziendale STOA’. He also attended post-graduate courses focusing on TLCs at the Insead in Paris, on General Management at the London Business School and an Executive Program at the Singularity University (Silicon Valley).