Patrick Béhar

Patrick Béhar was initially appointed Chief Business Officer, UK & Ireland in March 2019. Since September 2020, Patrick has expanded his remit to include all Sky’s territories including Germany, Italy, Austria and Switzerland. Patrick is responsible for managing and expanding Sky’s relationships with its content and distribution partners, and driving Sky Media’s advertising revenues. Patrick brings extensive industry experience after a 20 year-long career in consulting, most recently leading McKinsey’s European Consumer Tech and Media Practice.