From 2030, we’ll plant forests, mangroves and seagrass to absorb any carbon we can’t cut… yet. We’ll keep reducing our emissions in 2030 and beyond. Our ultimate ambition is to be carbon positive – to take more carbon out of the atmosphere than we put in.
For over a decade, we’ve been campaigning to protect some of the world’s most powerful natural carbon sinks – our rainforests and oceans. Without them, we can’t have a healthy planet. We call them carbon sinks because of their immense capacity to absorb excess carbon from the atmosphere.
Since 2006, as a carbon neutral business, we’ve invested in natural carbon sinks, especially mangrove restoration and reforestation, as well as renewable energy projects.
In 2009, we launched Sky Rainforest Rescue with WWF. Thanks to the generosity of our customers, we raised over £9 million. We used it to protect 1 billion trees in the Amazon rainforest and to support local communities to make a sustainable living from the forest. Through our TV channels and shows, we raised awareness of the issue, giving 7.3 million people greater understanding of the issues around deforestation and global warming.