Previous initiatives
Previous initiatives
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Sky Rainforest Rescue was launched by Sky and WWF in 2009 with the aim to help protect one billion trees in the Amazon rainforest. The mission was to keep the rainforest standing by making it possible for local people to make a sustainable living from the forest without having to cut it down. On the ground in Brazil We’re incredibly proud of what this partnership between Sky and WWF achieved over six years. Together we raised over £9 million and helped save one billion trees in the state of Acre, north-west Brazil. The funds raised by Sky Rainforest Rescue supporters helped us to stop deforestation by giving local people in the Amazon ways of making a fair living from the forest, without cutting down the trees. Inspiring people in the UK As a broadcaster, we’ve engaged people with the problem of deforestation and have given 7.3 million people a better understanding of climate change. Creating a legacy The Sky Rainforest Rescue legacy will continue into the future as learnings and funds will continue to support people in the Amazon and protect the future of this precious and irreplaceable rainforest. |
Engaging thousands of secondary school children across UK and Ireland, Sky Sports Living for Sports used sports stars and the skills learned through sport to help build confidence and develop life skills in young people.
At the heart of the initiative was a team of over 90 world class Athlete Mentors, headed up by our ambassadors, Darren Campbell, Jessica Ennis-Hill, Jonny Wilkinson, Katie Taylor, Thierry Henry and Skay Academy Studios Ambassador David Beckham.
Over the past 10 years, Sky has inspired the nation to get back on their bikes through its game-changing vision.
Team Sky were the first British Team to win the Tour de France, and millions of people have taken inspiration from their success, jumping on their bikes for fun and fitness with Sky Ride.
