We invest in the next generation. Through Sky Scholars, Sky Academy Studios and Mama Youth, we have enabled thousands of young people from every background to have the opportunity to learn, create, and excel in what they are passionate about.
Young people matter. We want to inspire talented young people to live up to their potential. So we’re creating opportunities for young people to explore a career in the media, and get their first break.
Sky Academy Studios gives school children a taste of life in the media. We use the power of TV to open young minds and develop young people’s creative skills.
Through our Sky Scholars programmes, we encourage young people to set big goals for themselves. In 2017, we ran our first Women in Technology Scholars programme to encourage more women to pursue a career in technology. For 2019, we’ve increased the number of Scholars we’re supporting to five, giving more women with a passion for tech a real chance of fulfilling their potential.
The Sky Sports Scholarship programme is currently in its third cycle, supporting a new group of rising stars who benefit from unrivalled funding, new opportunities and even more focused support. We’ve also opened our doors to athletes from a greater range of sports, including scholars specialising in tennis, modern pentathlon and climbing for the first time. Each scholar has a different story, and Sky will support them on the next stage of their journey.
The MAMA Youth Project provides media and television industry training for young people from under-represented groups and those with limited educational or employment opportunities. It’s a 14-week intensive course, offering real-world experience working on the Sky One show ‘What’s Up TV’.
We’ve worked with the charity since 2011. Every year, we provide financial support to put 24 trainees through the programme, as well as providing work experience placements with Sky and several of our production company partners. In 2017, we moved MAMA Youth to our Osterley campus, supplying two dedicated edit suites and invaluable access to media professionals.