Sports
Sports
More of the sport you love
Sport moves us. It gives us incredible highs, lows and moments of history to share. At Sky, we bring you closer to the sports you love. With rights to the world’s most popular sports, Sky is the home of sport, in all our markets. We want to give every fan the best experience, so we’re covering more live sport than ever before.
20+
world class sports
215
Premier League matches, up from 128 last season
80%
of Bundesliga matches
100%
highlights of all Serie A matches
Featured sport news
“We love sport. We can’t get enough, and neither can sports fans. That’s why we’ve significantly increased our coverage of live sports, whilst making it even more entertaining to watch. For years, we’ve worked to make sport feel more inclusive. Now we’re welcoming in more viewers, from more diverse groups than ever, across all our platforms, including more female fans and more young people. Through it all, we never stop innovating to find new ways to bring fans closer to the action.”
Jonathan Licht
Chief Sports Officer, UK&I
The home of the beautiful game
We’re using streaming technology to cover more live fixtures simultaneously, giving fans more choice, across all sports. In football alone, in the UK, we’re showing 215 Premier League matches this season. EFL fans can see their team play live at least 20 times and WSL fans can watch nearly 90% of all matches. In Germany, football fans can watch almost 80% of Bundesliga matches and in Italy, fans can see more Serie A matches than last season, with highlights of every game.
Inspiring the next generation
Record numbers of people are streaming, watching on TV and following our highlights, breaking stories and bite-sized entertainment on our social and digital channels. We’re speaking to younger fans, wherever they are, inspiring a new generation.
Our sports rights
You can enjoy Sky Sports in the UK, Ireland, Italy and Germany. We bring you the biggest moments, as they happen, with exclusive rights to the Premier League, Women’s Super League, Bundesliga, Serie A, Formula 1 and much, much more. We work with some of the most exciting sports partners, including:
Sports news that keeps you ahead of the game
You don’t have to be a Sky customer to enjoy Sky Sports. Our Sky Sports News website and app are open to everyone and receive an average of 30 million unique visitors every month. Around 110 million followers get the latest scores, highlights and behind-the-scenes moments on our social channels. And if you’re a customer, you get even more. Sky Sports News in the UK, Sky Sport News in Germany and Sky Sport 24 in Italy bring you breaking stories, live updates and analysis, 24/7.
Making sport more inclusive
We are proud to be the biggest investor in women’s sports rights, covering more women’s sport than any other UK broadcaster. We’re reaching new groups of people, with more female fans and more young people following Sky Sports. Our investment generates billions for grassroots sport, helping to create more opportunities for people to get involved. And we’re partnered for years with Kick It Out, to campaign against racism in sport.
